4 Fold Brochure Printing

Any business or organization can benefit from using brochures to promote their products, services, events, and other activities. Ideal for direct mail campaigns, brochures are also effective for using in trade show booths or as tools for your sales team. As one of the more useful ways to provide specific information to prospects and clients, well designed brochures communicate marketing messages that support the brand while boosting the reputation of any company.

4 Fold Brochure Design Tips

The most popular type of brochure is the 4 fold style. While there are numerous ways to design brochures, there are some key elements to consider when creating any business brochure. In order to ensure that brochures are designed effectively, the following should be considered for the most success:

  1. Define the target audience so as to create the best content. Start by considering the intended purpose and function of this marketing piece. Understand the profile of the prospective reader by knowing what they look for in a company offering your products and services. Some brochures will be general marketing tools used for a variety of situations, while others may be designed for highly targeted campaign attracting a certain market. Others may showcase special sale items for a specific time period.
  2. Choose the style according to other company marketing materials. Keep the target in mind, but ensure that the brochure does not deviate from the company branding message. Use logos and colors that are in line with other communications that the company sends out. Also ensure that the imagery speaks to the purpose of the message for the brochure. The right combination of elements will work to achieve the overall theme so that it still remains responsive to the already established company identity.
  3. Compose a balanced layout so that it is pleasing to the eye. The art of any effective brochure requires a skilled balance between color, images, and text. Use images to explain things rather than a great deal of text in lengthy sentences. Ensure that the layout is easy to read, has visual appeal, and communicates the message efficiently. Use headings, short sentences, and brief paragraphs. Consider the brochure folds during the layout process, since they may decrease legibility for text at the folds.
  4. Finally, use high quality paper stock. Without the best quality paper, the business or marketing message will not translate well enough to the target market to matter, thus defeating the purpose of the brochure.

The main rule of thumb to follow is to keep the focus as clean and uncluttered as possible. Always keep in mind who the reader will be in order to design the best possible message for each brochure created.

4 Fold Brochure Printing
4 Fold Brochure Printing
4 Fold Brochure Printing
4 Fold Brochure Printing
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Mini Brochures

Mini Brochures

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Starting from $42.22
  • Elegant Glossy 100 lb. Paper
  • High Definition Full Color Printing
  • Convenient Compact Size Brochure
  • Rush, Standard & Economy Turnarounds
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