Using Flyers for Effective Marketing

Flyers are one of the basic forms of marketing. Everyone has found them as inserts in a newspaper, as mass mailings, or even stuck on a car windshield in a parking lot. The flyer is so common, many people ignore them, which is why proper design and compelling content are critical to presenting the message. Following some simple design guidelines can improve the effectiveness of your advertising flyer and increase the business' bottom line.

Color Choice

Bright colors are always more eye catching than the plain white paper with black text. This basic of flyer design has become so common that a white paper flyer is almost a rarity. Scan through the flyers you receive and try to choose a color that is seldom used. Look for unique colors and try to establish a consistent pallet for your flyers.

Communicate Visually

Images draw more attention than the printed word. A graphic of a shining car will be more readily recognized that the words "car wash." Graphics and illustrations are available in clip art packages and online. Look for a simple image that is easily understood. This is not the time to be subtle with your message. A simple glance at the graphic should convey the basic message of the flyer.

Simple Designs

Consumers are exposed to so many flyers that few receive more than a rapid glance. The graphics and text must attract attention in the split second. From there, if the reader finds it interesting and useful, they may continue reading further. A flyer that contains a great deal for the consumer can still be discarded if it does not first attract and hold the potential buyers attention. Use large print and a minimum of words, along with the graphics, to get the flyer noticed.

Clear Calls to Action

After the flyer has the consumer's attention, other information can be presented. Include the details of the deal and a call for action for the consumer. Getting the flyer noticed does the no good if you don't get the consumer to buy your goods or services. The call to action can include a coupon they can redeem for a discount or it may simply be an invitation to do business with your company in a specific way. Coupons can be compelling if they include an expiration date. This provides not only a call to action, but a deadline for that action.