How To Use Big 6 By 11 Postcards

How To Use Big 6 By 11 Postcards

Bigger is obviously better, especially when you are aiming at catching people’s attention. Postcards come in all forms and sizes, but they simply don’t come bigger than the 6 by 11 postcards. The generous space afforded by these postcards make them ideal marketing materials for your business, whether big or small. The 6 by 11 postcards borrow from other forms of marketing like huge banners, big billboards as well as full-page newspaper and magazine adverts, all of which benefit immensely from their large spaces.

What are the benefits of 6 by 11 postcards?

You can expect numerous benefits if you decide to undertake you’re marketing through big postcards, some of which are as follows;

• They stand out from junk mail – it is a common practise that a lot of mail ends up either not being read or otherwise in a dust bin. One reason for this is that they are mistaken for junk, and the bad press that goes with it. However, the sheer size of the 6 by 11 postcards makes it nearly impossible to trash them without first reading them.
   
• They are easily noticed – this is arguably the biggest advantage that big postcards have over the smaller ones. They deliver the message in a loud and authoritative manner that cannot be wished away. While you will struggle before you know what a small size postcard is prophesying, with big 6 by 11 postcards the message is instantly noticed. This makes marketing sense as all you want to be to get noticed by your intended audience.
   
• Carry a lot of information – due to their huge size, 6 by 11 postcards make to offer a lot of room to deliver your preferred message. On top of that they also afford you the opportunity to add value to the postcards. Some of these value additions include things like reminders, calendars and words of inspiration. Smaller postcards do not offer this luxury and when they do you will have to scramble thing together

How to benefit from 6 by 11 postcards

While the benefits accrued from these gigantic postcards are not in doubt, success ultimately depends on a number of factors that must be satisfied. These factors are quite many but the most prominent are;

• One important point to keep in mind is simplicity. Obviously, with their generous sizes, 6 by 11 postcards can entice you to over elaborate on your information. However, this will turn your big postcard into one sheet of boring literature, and the message will not get through. It is important to have a theme and stick to it.
   
• You should also make your postcard bold and incorporate images to accompany the wordings; otherwise your postcard will feel like a book.

You should also put something that will benefit the audience. Please do not turn these postcards into a personal prophesy. People will appreciate your postcards and keep them for a long time if they feel that they are of value to th