- Booklet Printing
- Short Run Booklets
- Business Booklets
With booklet printing from PrintFirm, you can market your products or services in a professional manner. Whether you are involved in direct mail marketing or distribution of booklets through other methods, PrintFirm is your one-stop booklet printing company.
You have a choice of short run booklet printing or business booklet printing. The former allows a quantity choice of 25 to 200 and the latter has a quantity choice of 250 to 20,000, though greater quantities than that can be printed upon request. Short run booklets have booklet printing size choices of 5.5” X 8.5” and 8.5” X 11”. Business booklets have the same size choices with the addition of a 6” X 9” size and a 9” X 12” size. Short run booklets have a 100 lb. gloss text cover. High quantity booklets give you a choice of the gloss text cover or a thicker 14-point card stock cover with a shiny UV coating, or a non-UV finish with a matte appearance. A UV-coated cover offers more protection from dirt and moisture.
Binding options for all of our booklets include saddle stitching that uses staples on the centerfold, perfect binding that uses a strong and flexible glue, and wire binding that allows the booklet to lie perfectly flat on a table with pages that have 360 degrees of rotation.
For booklet printing, all images sent to PrintFirm should be at least 300 DPI (dots per inch). Lower resolutions may look okay on your screen, but the printed result is typically a blurry mess. To check the DPI of a file, open it in a reputable graphics program and view the file details. Visually appealing full color booklets are kept for longer periods of time than dull booklets. Avoid black and white or two-color catalog printing. Your mailed booklets will be noticed more often in the mailbox and your response rate will probably be higher.
PrintFirm’s business booklets can be used for direct mail marketing. We can address your booklets in-house with out sending them out, saving you time, money and hassle. If you have a mailing list, please upload it to us in the form of a Microsoft Excel spreadsheet, or give us your list requirements and we can find a list for your organization.
If you are printing a booklet to showcase your products on a B2C level, PrintFirm recommends that you include customer testimonials if there is enough space. Testimonials are a great method to bring new customers to your business who might be hesitant to make purchases. When designing B2B booklets, testimonials are less helpful and in some cases can annoy business customers.
Typically, the offers in your booklet should be 30-40% of your direct mail marketing effort. Heavily discounted products in your booklet can act as “ice breakers”. Once a customer orders from you for the first time, he/she will be more comfortable and likely to order more items in the future.
Please consider PrintFirm for all your booklet printing needs. We believe quality is just as important as giving discounts for quantity.
There are times when your organization may need a printing run of dozens or no more than 200 booklet copies. For example, you could have a select list of valuable clients whom you want to educate about what your organization can offer. In this case, short run digital printing with a printing company such as PrintFirm is the best option. The best turnaround time for larger quantity booklets is two days, whereas short run booklets have an available rush turnaround time of one day. If your design is ready to print by 10am PST, we will ship your order the next day.
PrintFirm’s full color short run booklet designs are loaded in a digital printer to give you the quickest turnaround time without sacrificing quality. We use vibrant 100 lb. gloss text for short run booklets. Binding options include saddle stitching with staples down the centerfold and wire binding that allows the booklets to lie completely flat on a table, with pages that can rotate 360 degrees.
Short run booklets are ideal for B2B use when you will probably be dealing with a smaller number of potential clients than in a B2C situation. These booklets allow you to tailor your sales message to the particular B2B client. A different B2B client might be more receptive to an alternate booklet design. Short run booklet printing at PrintFirm gives you the flexibility to switch designs more often.
The business booklet is an adaptable marketing tool that is great for B2B and B2C marketing. You may think that booklets would not appeal to younger people, but that isn’t the case. Even though younger people use digital screens to view a lot of text and advertising material, many of them appreciate the physical printed nature of booklets precisely because it is exotic and out of the ordinary for them.
PrintFirm’s business booklets are available in the following standard sizes: 5.5” X 8.5”, 6” X 9”, 8.5” X 11”, and 9” X 12”. The interior pages are constructed of quality 100 lb. gloss paper. Cover options include a thick and durable 14-point card stock with a glossy UV coating that gives protection from dirt and moisture, or a non-reflective matte finish. Another option is to have the cover constructed of the same material as the interior pages.
Business booklets are often used quite effectively for direct mail marketing. PrintFirm can address your business booklets as they are being printed and give you a low bulk mail rate. Our booklet product specifications are identical to our catalog specifications. Typically, the word “booklet” is used for non-catalog applications, but if you want to get involved with direct mail marketing, it doesn’t matter what you call it because the destination is the same. General merchandise catalogs (Sears, for example) are not as effective in today’s marketplace. Niche catalogs that cater to a specific interest are more effective. If you can find a mailing list where the majority of recipients have an avid interest in what your company is offering, the niche business booklet becomes even more cost-effective with a significant ROI potential.