Booklet Printing

Custom Booklet Printing Services

With booklet printing from PrintFirm, you can market your products or services in a professional manner. Whether you are involved in direct mail marketing or distribution of booklets through other methods, PrintFirm is your one-stop booklet printing company.

You have a choice of short run booklet printing or business booklet printing. The former allows a quantity choice of 25 to 200 and the latter has a quantity choice of 250 to 20,000, though greater quantities than that can be printed upon request. Short run booklets have booklet printing size choices of 5.5” X 8.5” and 8.5” X 11”. Business booklets have the same size choices with the addition of a 6” X 9” size and a 9” X 12” size. Short run booklets have a 100 lb. gloss text cover. High quantity booklets give you a choice of the gloss text cover or a thicker 14-point card stock cover with a shiny UV coating, or a non-UV finish with a matte appearance. A UV-coated cover offers more protection from dirt and moisture.

Binding options for all of our booklets include saddle stitching that uses staples on the centerfold, perfect binding that uses a strong and flexible glue, and wire binding that allows the booklet to lie perfectly flat on a table with pages that have 360 degrees of rotation.

For booklet printing, all images sent to PrintFirm should be at least 300 DPI (dots per inch). Lower resolutions may look okay on your screen, but the printed result is typically a blurry mess. To check the DPI of a file, open it in a reputable graphics program and view the file details. Visually appealing full color booklets are kept for longer periods of time than dull booklets. Avoid black and white or two-color catalog printing. Your mailed booklets will be noticed more often in the mailbox and your response rate will probably be higher.

PrintFirm’s business booklets can be used for direct mail marketing. We can address your booklets in-house with out sending them out, saving you time, money and hassle. If you have a mailing list, please upload it to us in the form of a Microsoft Excel spreadsheet, or give us your list requirements and we can find a list for your organization.

If you are printing a booklet to showcase your products on a B2C level, PrintFirm recommends that you include customer testimonials if there is enough space. Testimonials are a great method to bring new customers to your business who might be hesitant to make purchases. When designing B2B booklets, testimonials are less helpful and in some cases can annoy business customers.

Typically, the offers in your booklet should be 30-40% of your direct mail marketing effort. Heavily discounted products in your booklet can act as “ice breakers”. Once a customer orders from you for the first time, he/she will be more comfortable and likely to order more items in the future.

Please consider PrintFirm for all your booklet printing needs. We believe quality is just as important as giving discounts for quantity.