Boutique Hang Tags for Less
You can increase the sales of a variety of products with boutique hang tags for less cost than you think. Inspiring that customer to buy your line of clothing is part of the marketing game, but closing the deal isn't easy when your competitor's ensembles hang on the same rack. Your specialty tags can make the difference between browsing and buying.
Tagging Your Brand
Hang tags have always been an important part of retail sales, and the boutique versions are an effective choice for specialty product lines and independent retailers. These miniature flyers identify your brand even from a distance. A first-time buyer might not make the connection between your company's name and that attractive purse when she makes the purchase. However, she'll notice your unique marker the next time she's shopping. The little tag establishes a relationship between your product and the customer, and that leads to repeat sales. Even small businesses can afford to take advantage of this print marketing strategy.
Recognition and Information
A branded hang tag is more than a piece of paper stock attached with a string; the design is a great communicator. It tells your potential customer all he or she needs to know with just a few lines. Depending on your product, the tag conveys everything from price and size to contents. The information helps a buyer make up his or her mind, and your logo is right there in the shopper's hand while he or she considers the purchasing decision. Consumers are also looking at your company name, which increases brand awareness. Traditional marketing costs add up, but cheap hang tags are an inexpensive tool for attracting attention, providing product details, and connecting your online presence with the physical world.
Selling the Status
Standard hang tags are rectangular, square, or diamond shaped, and they're easily customized by your choice of paper finish. However, their boutique cousins sport a folded design with profiles that always get a second look. With all that extra space, there's no limit to their branding potential. Combine a unique silhouette with eye-catching graphics, and your tags become small invitations for a potential buyer's touch. The feel of high gloss paper stock conveys a sense of value about your product, and it implies an appealing level of status. Hang tags aren't your biggest promotional tool, but they give your inventory the same feel as a luxury line.
Your marketing dollar gets a big bang from boutique hang tags for less than you spend on most in-store promotions. From gourmet chocolate to upscale throw pillows, tagging your merchandise makes it stand out. The boutique tag conveys a sense of status and elevates your brand while you entice that browsing buyer with a simple, affordable strategy.
