Business Postcards

Maximize The ROI

The potential return on investment for a successful postcard direct mail marketing campaign can pay big dividends for your bottom line. PrintFirm offers a full suite of services for your business postcard printing. According to the 40-40-20 rule of direct mail marketing and the variant 60-30-10 rule, obtaining the best quality mailing list should be 40% or 60% of your direct mail effort. You can upload your own mailing list to PrintFirm in the form of a Microsoft Excel spreadsheet. If you do not have a mailing list, you can get one from a reputable list broker or give us your list requirements and we will find a list that matches your marketing needs.

Here are some tips for improving your business postcard campaign strategy.

• Choose a bold headline. Memorable headlines generate more interest in your postcard and make it more likely that recipients will give your postcard a second look after that first glance in the mailbox.
   
• Consider a humor angle. Comedic elements work great for TV commercials and they also have potential for your business postcards. The postcard copywriter should have some comedy writing skill and it is wise to show the humor to multiple people to get their opinions before advancing the job to print. Pay attention to demographics when using comedic writing or artwork. Some jokes may not work as well for certain age groups and income levels.
   
• Do not clutter the business postcard design. A cluttered design will look unprofessional and be difficult to read. Use enough whitespace (area without design) to increase readability and create a balanced business postcard layout.

• Consider a larger postcard size. A larger size enables you to add more information if you want and it draws more attention in the mailbox. You are competing with mail from other companies and you probably want to be the victor.

For more information, you can contact us on our website at PrintFirm.com, by phone at 866-668-5152, and if you prefer a face-to-face meeting you can visit us at the following address: 21333 Deering Court, Canoga Park, CA 91304.