Custom Booklet Printing Tips

Business booklets are a premium marketing solution for a wide variety of companies as well as creative professionals. Small business owners may wonder how custom booklet printing helps bring in new clients and generate repeat sales. Full color booklets are not the right choice for every campaign, but there are a few ways to determine if this advertising tool will deliver positive ROI. Ask yourself the following questions about your project and goals:

  • Do you have too much information for a brochure? Most print campaigns involve standard items, such as tri-fold brochures. These generate leads by highlighting key points about a product or providing a general overview of your services. If you want to give your prospects more than a brief introduction, then booklets may be a better choice than brochures.
  • Do you want to showcase your portfolio? This question applies to creatives, such as design studios, photographers, writers, marketing agencies, and freelance graphic artists. Brochures are not the best way to discuss multiple projects and demonstrate your expertise. You will want to give clients enough space to appreciate the finer details of your work. For example, you can print a case study as a booklet to show every stage of a complex campaign.
  • Are you selling your brand rather a specific item? There are plenty of less expensive ways to promote a product, such as sales sheets with presentation folders or catalogs. If you're not selling anything directly, but want to get people interested in your company as a whole, pass out a beautiful booklet that tells your brand story in an engaging way.

Booklet Design: What's the Best Software Program?

First off, you will want to get the most out of your print campaign by working with a professional designer. The fact that you're wondering which software to use to make your own booklets shows that you need to consult with a designer, preferably one with prior printing experience. There are lots of online tutorials that show you how to create a booklet in Word or Photoshop; it's possible to use either of these, but the ideal choice would be InDesign. You can use Illustrator or Photoshop to design the elements and images, and then bring them into InDesign.

Why Do You Recommend InDesign?

The Adobe Suite consists of multiple programs because each one comes with strengths and weaknesses. Photoshop may be as complete a graphics program as you can get, but it is not made for multi-page projects. For a multiple page layout i.e. booklet or catalog, InDesign will be much easier to work with. You'll be able to add page numbers and text in an intuitive way instead of wasting too much time putting everything together.

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Short Run Booklets

Short Run Booklets

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Starting from $82.35
• Elegant Glossy 100 lb. Paper
• Top Quality Short-run Digital Printing
• Sleek Saddle-stitched Binding
• Rush, Standard & Economy Turnarounds
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