Custom Real Estate Notepads Close Deals
Real estate agents are always on the move showing properties, attending networking events, and going to trade shows. Since agents meet new people all the time, they need to have print marketing materials on hand to pass out to their prospects. Business cards, door hangers, and magnets are popular promotional items, but true professionals use real estate notepads.
Why Notepad Printing Works
Everyone uses their cellphone to jot down reminders while they're on the go, but that doesn't make notepads any less relevant than they were 20 years ago. Agents print notepads because they're great giveaway items. People love freebies, and anything you can do to make a positive impression increases your chances of getting a follow up phone call.
Brochures work well for commercial agents, but they might be too formal for residential property owners. Consumers want stuff that's actually useful, not just another explanation about you and your services. Branded notepads last for a long time; in fact, the rise of electronic communications actually works in your favor when it comes to print advertising. Your clients will use the item, and they'll hang onto it until they've used every sheet of paper. Even if they leave the pad sitting on the coffee table or in the kitchen, you're still getting an impression whenever they look at your logo or head shot.
Notepad Design and Marketing Strategy
Real estate notepads come in 1 & 2 color or full color versions. Obviously, the 1 & 2 color products are cheaper. A lot of agents wonder which one will generate the most ROI. We actually recommend that you try both and make sure you have a plan for which style you use when you're making marketing decisions. When you're canvassing a neighborhood, there's no need to drop those big ticket full color notepads off with cold prospects. Save your best material for trade shows where you really need to bring your A game. Consumers will be equally happy with a simple 1 color pad, but other agents have higher expectations.
When you're working on your 1 or 2 color pads, you'll want to send a message that you're trustworthy and hard working. Avoid flashy graphics that brag about your accomplishments. Stick to a very simple design that features your contact information prominently for branding. With the full color pads, you can go all out. Use high resolution photos of your best properties and images that associate you with strong sales. Results oriented graphics will impress your peers, which enhances your industry cred.
