Beauty Salon Print Marketing Ideas
You didn't get in the beauty business to compete with big national chains, but corporate salons may be stealing your customers. Why are they able to attract more clients when you offer the same services and better quality for reasonable prices? The answer comes down to one word: advertising. You've probably seen TV commercials for these cookie cutter beauty parlors that likely cost a fortune! The good news is that you can get results for less through the power of print!
Why Choose Print?
What makes you different from everyone else in the industry? There are probably lots of reasons you can think of, and the most important one would be an excellent customer experience. As a small business, you really get to know your clients, and become more than just another place to get their hair done. Since print ads have the same personal touch, they will work very well for your local store.
Salon Adverting Solutions
Custom Rack Cards- Are running a new promotion or introducing a new product? Custom rack cards give you plenty of space to spread the word. You can also get them with rip cards to easily add a coupon to the design. Use custom rack cards for in store displays and put them close to the register so everyone will see them when they pay the bill.
Vinyl Banners- You've built it, but they won't come unless they know you're there. Sometimes all you need to do to increase sales is attract passersby with large signage. Put the name of your salon, your phone number, and an enticing offer on a big vinyl banner no one will be able to miss.
Brochures- Your customers probably have a lot of questions about your specialty hair and nail treatments. That's why business brochures come in handy. You can explain everything about your premium styling services with a beautiful trifold brochure. You'll want to keep several custom business brochures close to your washing and heating stations so customers will have reading material while they wait.
Posters- The product manufacturers and major hair care brands send you promotional posters to go with your inventory, so why not make some of your own? Create a full color poster collection to decorate your store featuring photos of actual customers with trendy cuts your staff did in house. Another closely related idea would be to print style booklets to give customers fashionable suggestions.
Direct Mail- Custom postcards, flyers, and even brochures are the perfect tools for local outreach. With the super affordable Every Door Direct Mail program from the USPS, you don't even need to purchase a mailing list anymore! Door hangers will cost less to print, although you will need to work with a canvasser for distribution.
