Direct Mail Services
Economy Postcard Mailing
4" x 6" and 4.25" x 5.5"
First Class Rate of 25.5¢
Local & National
Direct Mail Campaigns
Ready In 3-5 Business Days
Jumbo Postcard Mailing
4"x 9" | 5" x 7" | 5.5" x 8.5"
First Class 40.4¢
Standard 27.8¢
Local & National
Direct Mail Campaigns
Ready In 3-5 Business Days
Mega Postcard Mailing
6" x 9" and 6" x 11"
First Class 40.4¢
Standard 27.8¢
Local & National
Direct Mail Campaigns
Ready In 3-5 Business Days
Non-profit Direct Mail
Non-profit Mailing
Nonprofit Standard Rate 16.6¢
Local & National
Direct Mail Campaigns
Ready In 3-5 Business Days
Brochures and Menus Mailing
Many Sizes and Folds Options
First Class 40.4¢
Standard 27.8¢
Local & National Direct Mail
Single or Double Tabbed
Direct Mail Services
The direct mail marketing list you obtain is probably the most important aspect of direct marketing, followed closely by the offer you can give to customers. The 60-30-10 rule of direct mail marketing applies. 60% of resources get allocated to obtain the best mailing list and desired demographics, 30% to give the best offer possible, and 10% on creative design.
Two main types of lists are available. The first list is a compiled one where information is used from phone directories, DMV records, and related sources. You can target your direct mail marketing to a specific geographic area with this type of list, and if most of the residents from that specific area have similar incomes, this can be useful for marketing demographics.
The second type of list is considered more valuable, and is called a direct response list. It contains a list of people who have purchased something through direct mail, or replied to a call to action in a direct mail campaign.
Whatever your list choice, you want the best lists available, and a list broker is the organization that can provide them. A list broker can tailor a list that meets your needs, and even if your needs are complicated, the best brokers can deliver the goods, though you should not expect them to instantly give you a tailored list. It may require some time for them to put a package together.
Some reputable printing companies can also find direct mail marketing lists for your enterprise. Since they can print and address direct mail at the same time, list services are considered an extra benefit desired by their customers. Regardless of the source, check your lists! Just because a list was fine in the past, does not mean the next one will be. You cannot expect the list broker to be perfect every time in regard to your requirements.
