How to Design a Postcard

How to Design a Postcard

Postcards can be very effective as a marketing tool. Postcards were made to mail without an envelope, so they will already stand out among the bland, white envelopes. You should still shoot for the stars when it comes to postcard design. Don’t settle for what looks OK, you should strive for something interesting enough to pull in customers off just a glance. First you need to decide whether you will be mailing or handing out your postcards. PrintFirm.com has all the postcard specifications you will need to mail your postcards with the post office.

You’re going to have to decide what size postcard you want to print. PrintFirm.com offers all kinds of sizes on top of the standard sizes listed on our website. The size of your postcard will determine how much information you can fit and how much your postcard will stand out.  Typically the larger the postcard the more people tend to notice. This does not necessarily mean that a larger postcard is better.

Since a postcard is relatively small it is important to fit all the information you wish to get across, while at the same time not cluttering your postcard.  If there is too much in such a small space people will become overwhelmed with information. It is also important not to have too much “activity” on your postcard. If there is more than one aspect of the postcard catching the reader’s eye this can also make them feel overwhelmed.

Some things you always want to include in your postcard design include your company’s contact information (for obvious reasons), relevant images (make sure they are related to your business or product), and some white space (this will keep your postcard from becoming to cluttered). 

When you order postcard design with PrintFirm.com you know you are going to have highly skilled professionals working on your job.  Working with top notch printers and pristine materials you can be sure that your job will come out exactly the way you want it to.

You can contact us on our website PrintFirm.com, by phone 866-668-5152, or if you like doing things face-to-face come on by and see us at 21333 Deering Court, Canoga Park, CA 91304.