1 Color Notepads
One-color notepads are an easy and inexpensive way to promote your business. They’re useful, professional-looking and fairly simple to lay out. Here are a few ideas for maximizing the impact of your custom-printed notepads.
Quality
Anything that bears your corporate logo sends a message about your business. Print notepads on high-quality paper and be sure the glued edge and backing will remain intact as the pads are transported and used. Choose a size that suits your needs, creating a smaller pad for portability and quick message-jotting or a larger pad to be used as stationery or for extensive note-taking. Creating a set of matching notepads in various sizes can make a very positive, professional first impression, too.
Design
Incorporate important information into your notepad design, including your company’s name, logo and contact information. Be sure that logo files are high-resolution, and use fonts that match the rest of your marketing materials to achieve a consistent brand image. Don’t forget to leave plenty of white space in which people can take notes. If printing in just one color—whether it’s black or a specified Pantone color—seems too limiting, try using shades of your chosen color throughout the piece as well. Adding a faint background image, like your corporate logo in a shade of your chosen color, to the pad’s note-taking space is another way to make your notepad stand out. Finally, get a free custom quote for printing on colored paper instead of plain white stock.
Distribution
Notepads make excellent giveaway items because people love free, useful items. Potential customers who might not pick up a business card, for example, are likely to help themselves to notepads bearing your corporate logo—and use them. Distribute them at trade shows, conferences, and festivals to attract new business. Gift them to returning customers or pass them out within your organization to boost employee morale. Use them yourself when attaching notes to proposals, sending handwritten thank-you notes, or passing information to clients. Every time your logo reaches a potential customer, it helps build brand recognition.
Whether you want to add a professional touch to your business correspondence or offer memorable and useful takeaways at special events, custom-printed 1 color notepads are simple, cost-effective ways to promote your business. Your logo and company information will be kept close at hand by everyone who receives and uses one, and a high-quality, attractive notepad makes an extremely professional impression.
