Real Estate Marketing Flyers

Increase Your Property Sale Rate

The real estate marketing flyer is an effective tool for your real estate business. You can post the flyers at various local locations such as on bulletin boards or under car windshields (where permitted), or you can use flyer direct mail marketing and arrange to mail prospective customers. Here are some real estate marketing flyer tips that should help you achieve your flyer campaign goals.

• Obtain a good mailing list if you want to use flyer direct mail marketing. According to the 40-40-20 rule of direct mail marketing, 40% of your direct mail marketing efforts should be aimed toward getting a targeted mailing list, 40% to crafting the best offer, and 20% is for design elements. When using your flyer for direct mail marketing, you can get a list from a list broker or give your list requirements to PrintFirm and we will get a list that best matches your needs.

• Real estate marketing flyers should have an attention-grabbing headline. If you are selling a house, you can mention a prime attraction of the home such as a low price or large number of acres. Use a large font that isn’t too fancy because fancy fonts are often difficult to read.

• Avoid insider language that would only make sense to a real estate agent. Simple, straightforward language is best, though overly simple is a bad idea. You are not designing a flyer that is supposed to appeal to young children.

• Proofread your real estate marketing flyer. A small mistake can be disastrous for your flyer printing campaign. A numerical mistake is the worst, but grammar mistakes can also be a problem. Ideally, multiple people should proofread the design and at least one of them should be a skilled editor. A skilled editor can catch errors that others may miss. It may be worth it to hire a professional editor if one does not exist in your organization.

For more information, you can contact us on our website at PrintFirm.com, by phone at 866-668-5152, and if you prefer a face-to-face meeting you can visit us at the following address: 21333 Deering Court, Canoga Park, CA 91304.