Trade Show Flyers

Be Prepared For The Show

Before you attend your next trade show, it might be a good idea to consider trade show flyers. You can keep your customers and clients interested by presenting them with vibrant, eye-catching designs. The following tips for trade show flyers should help you reach your flyer campaign goals.

• Write bold headlines for your trade show flyers with simple fonts. A memorable headline is half the battle. Even if flyer recipients throw the flyer away after the trade show, a memorable headline could result in future sales. Overly fancy fonts can be difficult to read and are not recommended, though every rule has exceptions. For example, fancier fonts could be useful at antiques trade shows.

• Full color flyers are more effective than black and white flyers. Black and white flyers give recipients the impression that your organization is unprofessional even when that is not the case.

• Bring more flyers to the trade show than you think you might need. Running out of flyers during a show is a more common event than you may realize.

• Place the flyers in a central location near your booth with easy access to them so that people are unlikely to block the area.

• Consider color coordination of the flyer design to match the booth and company hues.

• If your booth representatives are not busy, it’s a good idea to engage booth visitors when they pick up a flyer. Speaking about your enterprise and the advantages you can offer will increase flyer retention and give you a greater response rate for any calls to action.

Please consider PrintFirm as your one-stop for trade show flyer printing.

For more information, you can contact us on our website at PrintFirm.com, by phone at 866-668-5152, and if you prefer a face-to-face meeting you can visit us at the following address: 21333 Deering Court, Canoga Park, CA 91304.