Usage of Size 6 by 9 Postcards
Sizes 6 by 9 postcards are among the biggest of all postcards, and so they are a much-loved marketing Avenue by businesses who take advantage of their roomy flames to convey their messages. While the debate as to which between big and small postcards is the better option will go on, what is not in doubt is that size helps when it comes to marketing?
Where are 6 by 9 postcards appropriate?
6 by 9 postcards are quite versatile and can be used in a variety of ways, but the following is the most suitable situations that call for these postcard sizes;
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They are useful where illustration is needed due to their large surface to work with. If you need to be elaborate in your market drive, you should opt for this postcard size since smaller ones will not be appropriate.
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They are also useful where you want one postcard to be useful to more than one person. Since they create attention, 6 by 9 postcards will attract more people after they see one reading (or using them). This may not be possible if you decide to market with a small one.
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6 by 9 postcards are also useful in situations where you want to offer something valuable to your market targets. These can include things like reminders, calendars, games and others. Doing this with smaller postcards will not have bright results.
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Lastly, (and with toughs in cheek) these large 6 by 9 postcards are important if you do not want your postcards to end up in dust bins. As funny as that sounds, studies prove that bigger postcards largely end up being opened and read by their intended audience, while the smaller ones are not as lucky.
What to consider before using 6 by 9 postcards
It is vital that you consider the following factors before you dive in and commit to using 6 by 9 postcards as your preferred marketing Avenue;
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Cost implication – due to their large size, 6 by 9 postcards, just like other large postcards like the 6 by 11 postcards cost more to produce. They obviously need more materials and can demand more complex designs. Extra cost also comes in the form of mailing as they cost more than smaller and standard postcards. Keep in mind some times a more standard size such as 5.5 by 8.5 which just is half of a standard page will cost less the sizes such as 6 by 9 and 6 by 11.
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Your market – the target market is also a vital variable in determining whether 6 by 9 postcards will do the job. Some businesses by nature call for these kinds of postcards while others are better served by smaller postcards.
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Your message – the exact nature of the message you want to put across can determine if you need a big postcard (read 6 by 9) or a smaller one. If all you want to be a ‘call to action',’ then these big postcards may be too much. However, if you want to put across a lot of information, you should opt for 6 by 9 postcards due to their big space.
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