4 x 6 Flyer Printing
Flyers can be one of the quickest ways to get the word out about a product, service, event or project. As one of the most affordable promotional tools, brands look to flyer printing services because they don't inflate the advertising budget. The design of the flyer can influence the response of the audience. Here are some great flyer printing design basic tips to get you started.
Fonts should be kept to a minimum. The recommended number of fonts that should be featured on a flyer is two. Any more than two fonts on a flyer can make it appear too amateurish. Multiple fonts can even create a busy visual experience that could be potentially distracting. Text effects like bold, italics and other styles allow one to commit to only a few fonts while making certain elements stand out.
Background colors are used in branding often. While the number of fonts used should be kept to a minimum, contrasting background colors can really make the text stand out. Colors associated with the brand can be used for the printing project. Bold colors for backgrounds instead of a large image can make the most simple design really stand out. The colorful flyers are also more likely to stand out in stack of letters or mail.
Think about the headline. The headline is used to capture the attention of the reader. It's designed to encourage the reader to dig deeper and continue scanning the flyer. If something is being offered at a discount or for free, that content should stand out on the flyer and be considered as headline potential. If the conference is featuring a great guest speaker, then that would be something that could be incorporated into the headline.
Be unafraid to experiment with graphics. Experimentation with graphics is a good thing when it comes to designing an eye-catching flyer. Graphics can really draw a person in and be helpful in keeping the person's attention. Working with a professional graphic designer to create a great design can be just what's needed to create an attention-grabbing flyer.
The right paper with good content makes for a good flyer. Using a 100 lb. Gloss cover paper is recommended if high resolution photos and graphics will be a major design component. Matte paper will generally work for the basic flyer featuring primarily text.
Keep these design concepts in mind when creating a good promotional flyer. Remember to always review the proof to ensure that all of the design elements complement each other. Flyers should stand out; experimentation with fonts, paper colors, finishes and headlines get attention.
