Times have changed. Marketing practices, sales techniques, advertising mediums and channels have changed too. Business evolution has been essential for the past several hundred years – and while so much has changed, there are some constants as well. Take business cards for example. Some of the oldest date back to the 1670’s when they were called “Trade Cards,” and
they provided much of the same information contained on modern business cards today.
So when we get the question “Are business cards still worth it?” from customers, we like to remind them of all the different ways that business cards are worth it – and then some! It’s easy to get wrapped up in the latest and greatest marketing technology platform, but when it comes down to it, your leads and sales come from personal interaction.
That doesn’t mean that you should print 25,000 business cards and hand them to everyone that you pass on the street though. Business cards become “worth it” when you take the time to create a unique design that fits your brand and get them into the hands of the right people.
Who are the Right People?
Most people who you cross paths with have no reason to get your business card. Even many of your customers may not have any need for your personal contact information. The most important people that you can get your business card to are potential business partners.
This could mean a million dollar merger – or simply an enthusiastic client that has family & friends they want to share your info with. Your barber, dry cleaner, barista and neighbors probably don’t need your contact info on hand at all times, so save those business cards for contacts that count.
Finding the Right Card
Your card should reflect your brand’s image, which is why PrintFirm offers a variety of business card printing options so that you can customize & create the perfect card for you. Having trouble coming up with a design? No problem – our team can help you build a card from scratch. Don’t know how many to order? We can help you figure out how many business cards to order as well! Contact our helpful team to get started today!