Let me start off by saying that I’m not a font snob. Far from it. I detest pretentious design hang ups as much as anyone else. That said, I feel very strongly that font choice matters more in print than on the web. For starters, browsers automatically limit the number of web safe fonts. For this reason, print designers have a lot more creative freedom when it comes to font selection. Before we go any further, I’d like to share an awesome video on the history of typography to set the mood:
8 Brochure Design Fonts for 2013
We offer a lot of print products, but we get the most questions about the best font for brochures. There’s no one size fits all answer; before you pick a font, you need to carefully consider the message you’re trying to get across. Your font should make your point clearly, and match the tone of the piece overall. Here’s a list of good fonts for brochures to steer your campaign in the right design direction:
- Abraham Lincoln
- Hagin
- Bonveno
- Cubano
- Geo Sans Light
- Trade Gothic
- FF Unit
- Parry
What Are The Worst Fonts for Brochure Designs?
Now that we’ve covered the good, let’s get down to the ugly. There’s really no need to use more than 2 fonts in a brochure to begin with, which means you need to be extra careful about this important element. Here are 6 fonts we never want to see on your brochure artwork ever again:
- Comic Sans
- Papyrus
- Hobo
- Copperplate Gothic
- Arial
- Souvenir
Seriously…
If you send us a brochure written in Comic Sans, then we will be forced to notify the graphic design police. We don’t want to have to report you, so we ask you to voluntarily take the Comic Sans pledge. Feel free to pass it along to any suspected Comic Sans criminals among you.