That isn’t a typo – we aren’t behind the wheel of the car while writing this blog post. We’re talking about FLYERS per hour. How many flyers can be distributed per hour? Just like driving, faster isn’t always better, but keeping up pace is important too. But first, let’s explain why it’s important to measure your flyer distribution speed.

Flyers are cheap. Labor is not. Just because you printed 20,000 Cheap Business Flyer Printing Servicesflyers to advertise an upcoming event at a great price doesn’t mean that getting the word out will still be a cost effective venture. You need to find out where your target audience is, and how you can reach them as quickly as possible to keep the actual cost of your flyer advertising low. If you are only distributing 250 flyers per hour, it would still take you two full work weeks to complete the job. So let’s look at some other options.

There are two key factors when it comes to measuring flyers per hour; distance between Distribution Drop Points and Speed of your Distributor. Assuming that you can hire someone who is diligent and efficient on the clock, you have several options to increase your flyer per hour distribution rate.

No Speed Limit

Depending on where you are distributing flyers, there is no real limit to how fast you can go. Big cities with larger populations provide more opportunities to reach people faster, but all four options below can work in any region.

Residential Homes & Apartments: This method is almost always slowest, and varies depending on how far apart houses or apartment buildings are in any given neighborhood. Slower flyer distribution pacing can still work for higher priced products and services, such as real estate – but is not the right approach for many industries.

Businesses & Community Centers: Shopping areas, schools and public areas often speed up the flyer per hour pace, and are often used for B2B advertising. These are great for advertising local businesses such as commercial landscaping or insurance brokers.

Cars in Parking Lots: If possible, parking lots can be one of the most speedy flyer per hour zones you can distribute in. Perfect for B2C businesses like car wash & detailing or local restaurants. Including a coupon can help increase effectiveness as well! Be sure to check with your local laws prior to putting flyers on cars in parking lots, and/or check with the business owner first.

Hand Outs in Person: Handing out flyers in person is often the fastest, and most sure way to get your product or service in front of the most people in the least amount of time. Find a high traffic area, hire a friendly distributor (or dress them up in a costume!), and watch the flyers disappear. This method targets people already out and about in the area, and is perfect for printed club flyers.

Design, Print & Distribute

Fast, effective flyer distribution has proven to be profitable for many businesses, which is why so many still advertise this way. Whether you’re printing flyers for your business or your band’s upcoming concert, PrintFirm is able to take you from 0 to 60 with full design services and fast delivery.

Published by Nick Artounian

I am the CEO of a successful online printing company in the Greater Los Angeles area. I enjoy professional networking with clients and members of the design community.