The funky folks at Sappi Fine Paper will be hosting a free webinar tomorrow that the print community won’t want to miss—“Print &”! This production is part of the Paper cuts series provided by the Print Media Centr. There’s still time to register for the event, which takes place tomorrow, November 20th, 2013 from 1 – 2:30pm EST. The discussion should be of interest to any marketer as we’ll be talking about industry trends, consumer behavior, and ways to make print more interactive.
Our esteemed host, Daniel Dejan, brings a lot to the table. He serves as Creative Manager at Sappi, and he’s a certified G7 expert, which means he’s an expert in color management. With over 35 years in graphics and communications as well as numerous awards, you can be everyone will learn something from this seasoned veteran.
The Print & Integrated Marketing Book Freebie
Unless you signed up early along with me, you missed out on an unbelievable promotional book to browse as you follow along. I got my copy in the mail last week, and our entire staff gathered around in awe as we turned the pages in the break room. The book focuses on ROI in contemporary advertising, mainly how to integrate print into a multi-channel marketing campaign. Solid data drives the conclusion that mixed media allows marketers to capitalize on the strengths and weaknesses of different outreach methods better than single channel strategies. For instance, did you know that neuroscientists demonstrated consumers get higher emotional reactions when they’re given printed pieces? The act of being able to hold marketing materials in their hands leaves a “deeper footprint” in their brains than say, a flashing banner ad. This lasting impression explains why high end retailors and brands in luxury niches utilize print as their primary advertising tool.
But enough about that sales stuff—this is one sexy book. Every page presents a different, beautifully designed tactile experience. Best of all, the back cover features a fine fold that covers a list of the specs for each graphic. That way you don’t have to sit there and wonder HOW DID THEY DO IT? These details also make the examples seem attainable i.e. applicable for your own creative projects. So designers, the next time a client asks you to “make it pop!”, feel free to toss them a copy of Print &. They’ll be so distracted by the possibilities of print that they’ll forget about nonsensical requests.
Can I Still Get a Copy of Print &?
I’m not sure….according to this press release, Sappi clients may obtain a copy from their local sales reps. Members of the media should contact Joanna Rieke, or better yet, ask the Sappi people in person during tomorrow’s webinar!