Real estate agents are always looking for new print marketing ideas. Home sales usually slow down over the holidays because buyers are busy celebrating with friends and family. The same goes for commercial properties. Realtors can use the seasonal slump to strategize for the new year, but they still need to be visible to stay fresh in the minds of clients and prospects. Many agents give promotional items away as Christmas and Hanukkah gifts, such as custom notepads and business card magnets. Either of these items will work, but those with a larger budget may want to go bigger.
Why Calendars Work
Advertising must be memorable to achieve high ROI. Notepads are great tools while they last, but calendars are useful all year long. Magnets must be placed on the right surface, so they’re not the best choice unless you’re targeting a residential neighborhood. Wall calendars work well in the home or office, and they give you plenty of space for your branding. If you campaign will be for commercial vendors, then choose desk calendars because these would be relevant to your demographic.
Design Inspiration for Closers
You’ll have 12 months’ worth of artwork to find, which might seem overwhelming. You can fill up space with your personal pictures of homes you’ve sold, but they will need to be very high quality and at least 300 dpi to look good in print. If you have photography experience, then you have nothing to worry about. Otherwise, you might want to come up with alternative images. Whatever you do, remember the most important thing is that you choose pictures that are in synch with your brand message and appeal to the recipients. Choose a theme you can stick with before you start searching for graphics.
You can never go wrong with nature themes. This theme is universal in the sense that almost anyone will be able to appreciate a forest or colorful tree frog. You can purchase beautiful stock photos already prepared for printing in the right dimensions for affordable prices on depositphotos or a similar site. For a more personal feel, get permission from local businesses to post pictures of photogenic places in your area i.e. parks, lakes, or historic buildings. Your city likely has heritage groups who can help you put the project together. The local landmarks concept would be perfect for a small town setting. Inspirational quotes can also add appeal, especially when they’re your own words of wisdom.