The most successful sticker campaign in marketing history is up for debate, but it’s impossible to discuss this topic without mentioning an unknown art student’s experiment that launched a cutting edge clothing brand. I’m talking about Shep Fairey’s “Andre the Giant Has A Posse” sticker circa 1989, which represents the beginning of the Obey revolution. […]
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Sticker Marketing Strategies | PrintFirm
Source As a consumer, I love stickers. Growing up around Southern California’s skateboard culture, I collected cool stickers to slap on the back of my deck. Skating stuck with me, and I never lost my affinity for these promotional items. Stickers to me express a kind of unwavering loyalty to a brand, and that’s exactly […]