Business has been a little slower than normal and you’re looking for a boost in new clients, right? We thought so. Many businesses are able to drum up enough business in their local area just by flyering the neighborhood. A well designed business flyer can help to generate new business in your own backyard that you didn’t even know was there.
Flyering the neighborhood is great for local service businesses. Dog walkers, babysitters, day care providers, and overall general help are often driven by local business generated from neighborhood flyers. You will need to put more than just a name and phone number on your flyers if you want them to produce new leads though.
Flyer design plays a big role in determining how successful a campaign will be. Put the focus on the customer’s needs first – “Dog have too much energy? Let us walk them for you!” followed by your contact information and credentials. Seems simple, right? There is more that you can do to increase the number of leads you receive…
Beyond the Basics
Remember tabbed flyers with “take one” pieces of paper? We do too – and they’re long gone. Cell phones have changed the game. Why would they take your contact information when they can simply add your name and number to their phone? Make sure to tell them exactly what do do – “save our number today, call us tonight!” You can even generate a free QR code to make it even easier!
Don’t forget to include YOUR location on the flyers as well. Since you are targeting leads in a local area, you should show them that you’re local too! If you don’t have an official business address, you can just name the neighborhood that you service. Testimonials from other local customers can help increase credibility too – all from a flyer!
Your neighborhood flyering is working great – and you’re starting to get some calls. Don’t let them forget about you! Hand deliver your custom business cards to show them that you mean business, and want theirs! A little professionalism goes a long way, so be sure to follow up with all leads as soon as possible for the best results.