Marketing your business shouldn’t mean that you’re going to lose money. Some marketing ventures have more monetary risk associated with higher potential reward, while other strategies are more conservative. Most successful businesses market in both ways to grow their customer base. Unfortunately, many focus solely on risky marketing ventures hoping to get richer quicker, without balancing out their plan using more proven methods.
What if you could make money while marketing your business? Instead of every marketing dollar that goes out the door being a risk, you can actually get your customers to pay you – to market for you.
You have seen many examples of this throughout your life. One of the most obvious examples of making money while marketing would be by selling T-Shirts with your company logo or brand name on it. The customer paid $20 to advertise for that company. It’s a good deal, but not the best example of making money while marketing.
The Classic Gift Certificate Example
Imagine that you own a restaurant in a busy location. You have a loyal group of regular customers that are in weekly for their favorite meals during lunch breaks from work, but nights and weekends aren’t as busy as they used to be. Ordering, and selling custom printed gift certificates is one of the best things that you can do to market your business while making money.
There are several advantages to marketing with gift certificates. Beyond the obvious fact that you’re essentially selling a product or service in advance, gift certificates introduce new customers to your business through word of mouth endorsement. As long as you can impress the new customers as much as you did the ones who bought the gift certificate, your business will be making money and marketing at the same time.
Don’t Stop There
Let’s stick with the restaurant example for just another moment. What else would the gift certificate recipient like get with their present? In this case, you can increase effectiveness by using take out menus to market your restaurant as well. Different businesses may use different items – bookstores print custom bookmarks, kid attractions use custom printed stickers. Figure out what would compliment your products or services best and be sure to include them with your gift certificate order online today!