The PrintFirm team is pleased to announce our inclusion in the prestigious National Association of Printing Leadership Marketing Plus Awards! We submitted our Father’s Day Direct Mail Marketing Playbook campaign, which won a Silver Award under the category “Corporate Identity”. Read more about the award and view the rest of the distinguished honorees in the official print marketing awards announcement!
This award means a lot to the company, but it’s especially exciting for me as the online marketing director. I got the idea for the playbook while brainstorming for our Father’s Day press release in April. At first I planned to write a typical consumer-oriented story, but decided to switch gears and use the holiday as an opportunity to educate small business owners about print marketing.
Direct mail is a tool that some small biz owners may find intimidating due to the project scope along with costs. Still, direct mail gets its power from the personalization factor, an area where independent companies tend to excel. Local businesses can’t beat the big guys on price or selection, but they best their corporate counterparts when it comes to creating a unique customer experience. For this reason direct mail campaigns allow mom and pop shops to really shine. I hope the playbook inspired the small biz community to plan larger scale marketing initiatives.
The NAPL did not release the other winning entries yet, so we will have to post a follow up to congratulate the rest of the participants. There will be an awards dinner on the eve of Print 13 in Chicago; unfortunately, our team members won’t be able to attend. You can catch our CEO Nick Artounian and company manager Alex Vartanian at Print 13 on Sunday, September 8th and Monday, September 9th. They will be on the floor mingling with our friends at the Xerox Digital Printing booth, the Print Media Centr, and checking out the latest industry technology. Alex will be live tweeting from the event, and I’ll be keeping up with the action on Twitter. Use the hashtag #print13 to stay in loop!