Good afternoon, inkheads and happy Throwback Thursday! Surely you’re in awe of the fine craftsmanship known as letterpress printing. Before the days of digital printing and even offset, letterpress ruled the ink scene. The letterpress technique adds a unique tactile element to your design similar to that of dembossing. Yet the intricate process makes mass […]
Category Archives: In The Press
You’re invited to #InkSEO!
I’ve got an extra special announcement for you inkheads. You may have noticed that this blog hasn’t been updated since last Friday. That’s because yours truly has been a very busy print geek. What’s been occupying all of my time? The upcoming #InkSEO Twitter Chat with Bill Michael of the Xerox Digital Printing Hot Spot! […]
Print Media You See Every Day
Image source: http://skurktur.com/wp-content/uploads/2009/11/CMYK-51.jpg Fellow inkheads, I’ve noticed that the general public, especially folks who work in online marketing, cast a very narrow view of print. They seem to view our dynamic industry through biased blinders that cause them to reach false conclusions about print’s future. Surely some of these folks deliberately downplay print’s value, yet I […]
Go Skateboarding Day Free Sticker Contest
Happy Friday inkheads! Today I’m super stoked to announce another awesome PrintFirm.com Go Skateboarding Day giveaway! Last year we celebrated the glorious combination of summer, skating, and print with a free poster promotion as well as creating a custom CMYK penny skateboard. This year we’re giving you design freaks a chance to win 250 custom […]
#Demand14 Content Marketing Takeaways
Welcome to another Demand 14 recap just for you inkheads! Last time we shared insights from Chris Brogan and renewed our commitment to the printing freaks among you. Today we’re digging into a very hot topic that’s near and dear to my heart—content marketing. Several presenters discussed content marketing extensively, so I want to pass […]
Marketing to Print Freaks: Reflecting on #Demand14
Welcome back inkheads! You may have noticed that our blog stopped dead in its tracks after Tuesday of last week. No, we didn’t decide to throw in the blogging towel; yours truly attended Demand Success Marketing and PR conference from the fine folks at Vocus. Before I share some insights from my personal marketing hero […]
Watch KPIs Marketing Hangout
Good afternoon, inkheads! It’s time for another fun-filled episode of the 21/20 Marketing broadcast on Google Plus with my esteemed colleagues Richard Dannenberg and Spencer Powell. We’ll be on the plus side tomorrow, Thursday, May 29th at 4pm EST/1pm PST. Be sure to RSVP on the official event page on Google Plus: Click me to […]
See You at #Demand14 Marketing and PR Conference!
Hello Inkheads! I’ve got very exciting news to share with the printing community today. For the last couple of weeks I’ve been raving about the Vocus Demand Success conference in Washington D.C. on June 5th and 6th. I even posted an exclusive $300 discount on tickets for you awesome readers (an offer that ends on […]
Share Creative Print Pieces on Social Media
Happy Monday inkheads! Anyone who follows my personal social media accounts knows I started the #onething personal creative challenge with my friend Drew Myler in the re:Design Google Plus community. Over the past 5 months or so, numerous artists have joined in the fun of creating for personal fulfillment i.e. making art for art’s sake. […]
Exclusive Demand 14 Marketing Conference Discount
Happy Monday inkheads! Unlike most Mondays, today I genuinely feel blessed because we’re kicking off the week with a very special offer from the fine folks at Vocus. You might remember my begging encouraging the printing community to mingle with our digital counterparts at the exciting online marketing conferences coming up this summer. When I […]