Best Practices for Banner Design

By using the tips below, you’re likely to save money by avoiding having to print vinyl banners year after year for your business. We receive countless custom banner orders every year, and many of them are from repeat customers that really wouldn’t need to re-order if they planned correctly in their initial design. Before we […]

Print Media You See Every Day

Image source: http://skurktur.com/wp-content/uploads/2009/11/CMYK-51.jpg Fellow inkheads, I’ve noticed that the general public, especially folks who work in online marketing, cast a very narrow view of print. They seem to view our dynamic industry through biased blinders that cause them to reach false conclusions about print’s future. Surely some of these folks deliberately downplay print’s value, yet I […]

When to Use Plain vs Rich Black

Hello inkheads! We all know print design projects have several pain points, especially when it comes to color matching. For instance, have you ever held your freshly printed piece in your hands and wondered, “Why the heck does the black stuff look grey???” After the initial shock dissipated, you probably questioned what the press operator […]

4 Beautiful Thanksgiving Banners for Churches

Christmas obviously means a lot to the Christian community, but Thanksgiving is also a big opportunity for local outreach. Few other holidays represent core Christian values of generosity, sacrifice, and gratitude for life’s many blessings. Your church probably hosts a special Thanksgiving service and participates in programs to help the less fortunate. You can use […]

Church Halloween Alternative Banner Design Ideas

Our latest press release focuses on the growing trend of churches hosting alternative Halloween events. The article mentions several print products that help Christian churches promote their message on this traditionally pagan holiday, but we get the most questions about vinyl and roll up banners. Since religious organizations are usually working with tight budgets, cheap […]

September 2013 Small Biz Marketing Ideas | PrintFirm.com

Labor Day 2013 is exactly 2 weeks away, and that gives you plenty of time to develop a promotional strategy for September. Mid-August tends to be a slow season for small businesses that are not in the retail sector, so if your company fits into this category, use the downtime to plan for a profitable […]

Rod’s Day Cancer Research Fundraiser

Please join us in welcoming the newest members of our non-profit printing sponsorship program, the California Oncology Research Institute! CORI provides early diagnostics as well as lifesaving cancer treatments to patients afflicted with diseases of the colon, liver, pancreas, stomach, and skin. In addition, CORI performs clinic research into surgical technology along with tumors at […]

Vinyl Banner Giveaway Winner Announcement | PrintFirm.com

All right marketers, our Vinyl Banner Giveaway finished today at 12pm PST! We thank everyone for participating in this free online contest; we hope you learned a little bit more about how signage can help advertise your business, sports team, trade show booth, place of worship, or liven up a celebration. PrintFirm Online Vinyl Banner […]

Trade Show Banners and Marketing Psychology | PrintFirm.com

Vinyl banners are trade show staples for obvious reasons. There’s no better way to decorate your booth at a professional conference or networking event. But knowing what you need and actually creating effective presentations are two different things. It’s important to remember that trade shows attract a wide range of people, so your display must […]