Guest post by Christine Alexander You’ve been slaving for hours to get that project design completed, and you’re just about ready to send it off to your printer. Just what is it that your print provider is looking for when they open up your files and prepare them for proofing and press? Sizing First and […]
Category Archives: InDesign
Solutions to CMYK Conversion Problems
Happy hump day, inkheads! Today’s regularly scheduled blog post about sexy summer flyers is going on the backburner by request of our operations manager, Alex. As much as I’d love to inspire your creative designs, Alex asked me to explain a very common printing issue that came up with a customer yesterday. The seasoned ink […]
When to Use Plain vs Rich Black
Hello inkheads! We all know print design projects have several pain points, especially when it comes to color matching. For instance, have you ever held your freshly printed piece in your hands and wondered, “Why the heck does the black stuff look grey???” After the initial shock dissipated, you probably questioned what the press operator […]
6 Reasons to Print Projects Before Printing
Hello inkheads and a very happy Friday to all of you! Anybody who follows us on Twitter knows about my penchant for alliterations, but that title probably raised an eyebrow regardless. No, I’m not trying to get into the Guinness Book of World Records for most uses of the word print in a single blog […]
Embossed Business Cards Are Awesome
Hello inkheads! The other day I noticed an irresistible business card sitting on our manager’s desk (his name is Alex, btw). I picked it up and carefully felt the surface to see if I’d be able to identify the printed effect. Is this card embossed? I asked. Yeah, he replied. Oh well, I thought, must […]
Why Do You Love to Create with Paper?
Hello inkheads! Earth Day will be here before you know it, and all this talk about trees reminded me of how much I love paper. I presume I’m not alone in this sentiment as most of my designer and artist friends also find paper inspiring. For some Friday fun, I made a list of reasons […]
Full Color Letterhead Creative Possibilities
Since April is National Card and Lettering Writing Month, let’s talk corporate letterhead design. After all, business letters and branded greeting cards show your clients you care on a personal level. You might not want to hand write professional correspondence unless you have near perfect penmanship, but you can sign letters in ink to maintain […]
Letter Beasties Booklet Creative Educational Tool
Today I’m super stoked to present a killer client project from PrintFirm loyalist Ron Noble! Ron’s a man of many talents; he’s an Emmy-Award winning animator, illustrator, artist, and director. You’ve probably seen Ron’s work on the beloved Nickelodeon shows Rugrats, All Grown Up, As Told by Ginger, and The Wild Thornberries. (On a side […]
Beautiful Print Handbook Book Review
Before I get started with a fully fledged geek out, I’d like to thank my friend and printspiration Company Folders CEO Vladimir Gendelman for this gorgeous gift. Vladimir, being his thoughtful self, remembered a comment I made months ago about my burning desire for a copy of the printtastic Print Handbook. He kindly sent me […]
Count Pages Properly For Your Print Marketing Projects
Hello and welcome to the 5th article in our series 7 things NOT to say to your printer. Today’s printucational article will be a little different than the previous posts because the topic comes directly from our CEO, Nick Artounian. Nick asked me to write about one his personal pet peeves—multi-page documents. Nick’s got nothing […]