Guest post by Christine Alexander You’ve been slaving for hours to get that project design completed, and you’re just about ready to send it off to your printer. Just what is it that your print provider is looking for when they open up your files and prepare them for proofing and press? Sizing First and […]
Category Archives: Greeting Card Printing and Design
What does print ready artwork mean?
Hello inkheads! Let me start off by wishing you a very happy June! Summer is my favorite time of year and luckily, PrintFirm’s celebrating the season with lots of exciting sales and promotions. I’m also planning a few more of those free print product giveaways you guys like so much. I don’t want to spoil […]
Solutions to CMYK Conversion Problems
Happy hump day, inkheads! Today’s regularly scheduled blog post about sexy summer flyers is going on the backburner by request of our operations manager, Alex. As much as I’d love to inspire your creative designs, Alex asked me to explain a very common printing issue that came up with a customer yesterday. The seasoned ink […]
When to Use Plain vs Rich Black
Hello inkheads! We all know print design projects have several pain points, especially when it comes to color matching. For instance, have you ever held your freshly printed piece in your hands and wondered, “Why the heck does the black stuff look grey???” After the initial shock dissipated, you probably questioned what the press operator […]
What National Card and Letter Writing Month Means to Me
When was the last time you wrote a letter to someone? I don’t know about you, but this question got my gears turning. I remember the last time I sent something in the mail a few months ago; I mailed several friends copies of my #onething poster print along with brief handwritten notes. The notes […]
How to Sweet Talk Singles on Valentine’s Day
Valentine’s Day is for lovers, right? So most of your Februrary marketing strategy is geared towards couples, kids, and gift ideas for relatives. Targeting these groups will certainly boost your sales, but don’t neglect the swinging singles! The old stereotype about being lonely without cupid’s arrow in your life absolutely applies today. While some folks […]
14 Extra Sweet Valentine’s Day Marketing Ideas
Valentine’s Day is less than a month away! Consumers spend an average of $130.97 per person on their sweethearts, so clearly there’s a lot of potential for small businesses in the retail and restaurant industries. Those of you in the service-oriented space can still celebrate this holiday even though the festivities might not increase your […]
7 Things Not to Say to Your Printer Part 3: I Don’t Need a Graphic Designer
Hello and welcome to the 3rd installment of our educational series on commercial printing! If you have questions about image resolution or colors, you might want to backtrack and read the prior posts first. Today’s post will be a bit different because we’re going to discuss an important business investment you may be neglecting—professional graphic […]
Fresh Christmas Card Designs and Graphics from Kayti Welsh
Tired of all the ho hum greeting card templates online? So am I! Personalized, hand written cards are the best promotional item for your business during the holiday season, but a boring graphic kinda kills the kind gesture. You don’ t want your clients to feel like they just got a big lump of coal […]
5 Deliciously Free Thanksgiving Vectors for Holiday Designs
Last minute Thanksgiving graphic projects got you down? Have no fear; we rounded up a collection of free turkey day vectors for your fliers, postcards, and web banners. At this point, you probably don’t have any print projects left, unless you plan to place an order today with same day turnaround time. Since most of […]