Category: Postcard Design and Printing

Confused about print marketing?

Welcome back inkheads—hope you enjoyed the loooong weekend over the 4th of July holiday! A week ago today, yours truly participated in a Social Media Day 2014 Facebook Q & A on the Social Solutions Collective page. We didn’t have a huge turnout. Nevertheless, one small biz owner posed a question that always seems to […]

Print Media You See Every Day

Image source: http://skurktur.com/wp-content/uploads/2009/11/CMYK-51.jpg Fellow inkheads, I’ve noticed that the general public, especially folks who work in online marketing, cast a very narrow view of print. They seem to view our dynamic industry through biased blinders that cause them to reach false conclusions about print’s future. Surely some of these folks deliberately downplay print’s value, yet I […]

What does print ready artwork mean?

Hello inkheads! Let me start off by wishing you a very happy June! Summer is my favorite time of year and luckily, PrintFirm’s celebrating the season with lots of exciting sales and promotions. I’m also planning a few more of those free print product giveaways you guys like so much. I don’t want to spoil […]

Solutions to CMYK Conversion Problems

Happy hump day, inkheads! Today’s regularly scheduled blog post about sexy summer flyers is going on the backburner by request of our operations manager, Alex. As much as I’d love to inspire your creative designs, Alex asked me to explain a very common printing issue that came up with a customer yesterday. The seasoned ink […]

When to Use Plain vs Rich Black

Hello inkheads! We all know print design projects have several pain points, especially when it comes to color matching. For instance, have you ever held your freshly printed piece in your hands and wondered, “Why the heck does the black stuff look grey???” After the initial shock dissipated, you probably questioned what the press operator […]

Integrated Marketing Hangout Video

Hello inkheads and Happy Earth Day! Sadly, yours truly is a bit preoccupied with some SEO duties today so there will be no awesome eco-posts this year. Get your fill of Green Printing and Earth Day Marketing Ideas from these 2 classic blog posts: https://www.printfirm.com/blog/green-printing-for-earth-day-2013-printfirm-com/ https://www.printfirm.com/blog/earth-day-event-marketing-ideas-for-small-biz-printfirm-com/ 21/20 Marketing episode 4 Google Plus Hangout video Speaking […]

14 Extra Sweet Valentine’s Day Marketing Ideas

Valentine’s Day is less than a month away! Consumers spend an average of $130.97 per person on their sweethearts, so clearly there’s a lot of potential for small businesses in the retail and restaurant industries. Those of you in the service-oriented space can still celebrate this holiday even though the festivities might not increase your […]

Create a Killer Marketing Strategy by Combining Print and Social Media

Guest Post by Megan Pritts, SEO and Social Media Strategist We are all aware of the benefits of using social media for marketing. That’s why so many companies are using it. But what would happen if you combined social media and print into one killer marketing strategy? Message Print If you do it right, print […]