Welcome back inkheads—hope you enjoyed the loooong weekend over the 4th of July holiday! A week ago today, yours truly participated in a Social Media Day 2014 Facebook Q & A on the Social Solutions Collective page. We didn’t have a huge turnout. Nevertheless, one small biz owner posed a question that always seems to […]
Category Archives: Postcard Design and Printing
Print Media You See Every Day
Image source: http://skurktur.com/wp-content/uploads/2009/11/CMYK-51.jpg Fellow inkheads, I’ve noticed that the general public, especially folks who work in online marketing, cast a very narrow view of print. They seem to view our dynamic industry through biased blinders that cause them to reach false conclusions about print’s future. Surely some of these folks deliberately downplay print’s value, yet I […]
What does print ready artwork mean?
Hello inkheads! Let me start off by wishing you a very happy June! Summer is my favorite time of year and luckily, PrintFirm’s celebrating the season with lots of exciting sales and promotions. I’m also planning a few more of those free print product giveaways you guys like so much. I don’t want to spoil […]
Solutions to CMYK Conversion Problems
Happy hump day, inkheads! Today’s regularly scheduled blog post about sexy summer flyers is going on the backburner by request of our operations manager, Alex. As much as I’d love to inspire your creative designs, Alex asked me to explain a very common printing issue that came up with a customer yesterday. The seasoned ink […]
When to Use Plain vs Rich Black
Hello inkheads! We all know print design projects have several pain points, especially when it comes to color matching. For instance, have you ever held your freshly printed piece in your hands and wondered, “Why the heck does the black stuff look grey???” After the initial shock dissipated, you probably questioned what the press operator […]
Integrated Marketing Hangout Video
Hello inkheads and Happy Earth Day! Sadly, yours truly is a bit preoccupied with some SEO duties today so there will be no awesome eco-posts this year. Get your fill of Green Printing and Earth Day Marketing Ideas from these 2 classic blog posts: https://www.printfirm.com/blog/green-printing-for-earth-day-2013-printfirm-com/ https://www.printfirm.com/blog/earth-day-event-marketing-ideas-for-small-biz-printfirm-com/ 21/20 Marketing episode 4 Google Plus Hangout video Speaking […]
17 Unique March Marketing Ideas
St. Paddy’s Day celebrations are big business for bars, clubs, and restaurants. Since brands in those industries have almost a readymade promotional strategy for the month of March, I’m going to focus on brands in not-so-easy industries. Bars and restaurants are welcome to steal these ideas in the days leading up to March 17th, but […]
14 Extra Sweet Valentine’s Day Marketing Ideas
Valentine’s Day is less than a month away! Consumers spend an average of $130.97 per person on their sweethearts, so clearly there’s a lot of potential for small businesses in the retail and restaurant industries. Those of you in the service-oriented space can still celebrate this holiday even though the festivities might not increase your […]
Create a Killer Marketing Strategy by Combining Print and Social Media
Guest Post by Megan Pritts, SEO and Social Media Strategist We are all aware of the benefits of using social media for marketing. That’s why so many companies are using it. But what would happen if you combined social media and print into one killer marketing strategy? Message Print If you do it right, print […]
Mid-December Christmas Marketing Ideas for Your Small Biz
Have you checked your calendar today—Christmas is only 2 weeks away! Well, technically, it will be 2 weeks away on Wednesday. With all the excitement over Black Friday, Small Business Saturday, and your personal holiday plans, you may have lost sight of your end of the year marketing campaigns. Surely you’ve got your sights set […]