Hello inkheads and Happy Earth Day! Sadly, yours truly is a bit preoccupied with some SEO duties today so there will be no awesome eco-posts this year. Get your fill of Green Printing and Earth Day Marketing Ideas from these 2 classic blog posts:
https://www.printfirm.com/blog/green-printing-for-earth-day-2013-printfirm-com/
https://www.printfirm.com/blog/earth-day-event-marketing-ideas-for-small-biz-printfirm-com/
21/20 Marketing episode 4 Google Plus Hangout video
Speaking of recaps, here’s the latest 21/20 Marketing webcast from Thursday, April 17th:
Our topic “Where does print fit into integrated marketing?” generated great questions from the audience about the frequency of printed campaigns vs digital, local targeting, and new technologies for direct mail. As Richard said in the Hangout, print is the perfect complement to your digital channels because you’re able to make deeper personal connections with tangible marketing messages.
#2120 Marketing topic ideas?
Richard, Spencer, and I all felt as though the previous discussion about SEO for printing and mailing companies flowed better. Nevertheless, we got nothing but positive feedback, and we want to make sure we cover topics that will help YOU achieve your business goals. We have 3 suggestions for next time—which topic interests you the most?
From Megan Pritts on Google Plus: I would definitely watch one on guest blogging. It’s a hot topic in the industry right now, too, so I bet a lot of people would be interested in it.
From Kate Gansneder on Google Plus: Topic suggestion: KPIs (Key Performance Indicators) for printers, how to measure them, and make actionable plans to improve them.
From Richard Dannenberg (co-host): Email campaigns.
As always, we’ll take any questions, comments, or suggestions on Twitter with the hashtag #2120Marketing.
Or vote for your favorite topic/suggestion in the comments below!