Measuring Business Card ROI

How much money is a business card worth to you? How much revenue can a business card generate for your company? These are tough questions to answer, but important ones to ask. Tracking, measuring and improving ROI from all business routes play a role in your company’s overall success. Not every dollar spent will produce […]

Are Business Cards Still Worth It?

Times have changed. Marketing practices, sales techniques, advertising mediums and channels have changed too. Business evolution has been essential for the past several hundred years – and while so much has changed, there are some constants as well. Take business cards for example. Some of the oldest date back to the 1670’s when they were […]

How to Sell More Cars at a Dealership

Every dealership is looking for creative ways to sell more cars this year, but many will fail at the venture. The truth is, most car salesmen try too hard to attract brand new leads that simply aren’t in the market for a new vehicle. Putting more focus on quality leads over the quantity of leads […]

Prepress 101: From Fonts to Bleed

Guest post by Christine Alexander You’ve been slaving for hours to get that project design completed, and you’re just about ready to send it off to your printer. Just what is it that your print provider is looking for when they open up your files and prepare them for proofing and press? Sizing First and […]

9 Gnarly Sticker Typography Designs

Source: Happy Friday, inkheads! I know you’re all gearing up for Go Skateboarding Day tomorrow—-don’t forget to enter yourself in the free sticker printing giveaway! Since we’re on the subject of skating, I want to spread the stoke and share some of the best sticker designs in the industry. Skateboarding brands invest a lot […]

What does print ready artwork mean?

Hello inkheads! Let me start off by wishing you a very happy June! Summer is my favorite time of year and luckily, PrintFirm’s celebrating the season with lots of exciting sales and promotions. I’m also planning a few more of those free print product giveaways you guys like so much. I don’t want to spoil […]

Solutions to CMYK Conversion Problems

Happy hump day, inkheads! Today’s regularly scheduled blog post about sexy summer flyers is going on the backburner by request of our operations manager, Alex. As much as I’d love to inspire your creative designs, Alex asked me to explain a very common printing issue that came up with a customer yesterday. The seasoned ink […]

When to Use Plain vs Rich Black

Hello inkheads! We all know print design projects have several pain points, especially when it comes to color matching. For instance, have you ever held your freshly printed piece in your hands and wondered, “Why the heck does the black stuff look grey???” After the initial shock dissipated, you probably questioned what the press operator […]