Good afternoon inkheads! I’m sure you’re stoked on the long holiday weekend ahead. While you’re relaxing with friends and family, I ask you to spend at least a little bit of your downtime thinking about your business blog. Why would I want you to think about work on July the 4th? Simple—because I believe that […]
Category Archives: Printing History
Preserve the Beauty of Letterpress
Good afternoon, inkheads and happy Throwback Thursday! Surely you’re in awe of the fine craftsmanship known as letterpress printing. Before the days of digital printing and even offset, letterpress ruled the ink scene. The letterpress technique adds a unique tactile element to your design similar to that of dembossing. Yet the intricate process makes mass […]
You’re invited to #InkSEO!
I’ve got an extra special announcement for you inkheads. You may have noticed that this blog hasn’t been updated since last Friday. That’s because yours truly has been a very busy print geek. What’s been occupying all of my time? The upcoming #InkSEO Twitter Chat with Bill Michael of the Xerox Digital Printing Hot Spot! […]
Print Media You See Every Day
Image source: http://skurktur.com/wp-content/uploads/2009/11/CMYK-51.jpg Fellow inkheads, I’ve noticed that the general public, especially folks who work in online marketing, cast a very narrow view of print. They seem to view our dynamic industry through biased blinders that cause them to reach false conclusions about print’s future. Surely some of these folks deliberately downplay print’s value, yet I […]
Marketing to Print Freaks: Reflecting on #Demand14
Welcome back inkheads! You may have noticed that our blog stopped dead in its tracks after Tuesday of last week. No, we didn’t decide to throw in the blogging towel; yours truly attended Demand Success Marketing and PR conference from the fine folks at Vocus. Before I share some insights from my personal marketing hero […]
Watch KPIs Marketing Hangout
Good afternoon, inkheads! It’s time for another fun-filled episode of the 21/20 Marketing broadcast on Google Plus with my esteemed colleagues Richard Dannenberg and Spencer Powell. We’ll be on the plus side tomorrow, Thursday, May 29th at 4pm EST/1pm PST. Be sure to RSVP on the official event page on Google Plus: Click me to […]
See You at #Demand14 Marketing and PR Conference!
Hello Inkheads! I’ve got very exciting news to share with the printing community today. For the last couple of weeks I’ve been raving about the Vocus Demand Success conference in Washington D.C. on June 5th and 6th. I even posted an exclusive $300 discount on tickets for you awesome readers (an offer that ends on […]
Share Creative Print Pieces on Social Media
Happy Monday inkheads! Anyone who follows my personal social media accounts knows I started the #onething personal creative challenge with my friend Drew Myler in the re:Design Google Plus community. Over the past 5 months or so, numerous artists have joined in the fun of creating for personal fulfillment i.e. making art for art’s sake. […]
Paper Fun Truck Spreads the Joy of Paper in Los Angeles!
Hello inkheads! Today my friend Dana, the marketer behind the bodacious bison at Dakota Press, brought my attention to one of the coolest things I’ve ever seen—the Paper Fun Truck from Domtar Paper company! Well, actually Dana discovered the pulpy vehicle about a month ago on Twitter. The fine folks at Domtar Paper Company created […]
New Print Isn’t Dead Magazine Contest!
Happy Monday, inkheads! Today I’ve got a fun update to share via the Twitterverse. The fine folks at the People of Print are running an awesome contest perfect for the CMYK crowd. They’re giving away a copy of the brand new Print Isn’t Dead Magazine as well as stickers designed by famed illustrator Kyle Platts […]