Hello out there in CMYKland! Today I want to ask you guys a favor. Well, maybe not a favor so much as I’d like to get your feedback on what I believe could be an exciting opportunity for the commercial printing industry. It’s no secret that yours truly appointed herself print ambassador to the digital […]
Category Archives: Printing History
Lead in with Juicy Headlines
Due to the overwhelmingly positive feedback on our blogging tips for commercial printers post, I decided to extend this topic into an article series. Most of the responses I got came from folks in the printing industry who are pretty green when it comes to copywriting and content marketing in general. I applaud those of […]
Beautiful Print Handbook Book Review
Before I get started with a fully fledged geek out, I’d like to thank my friend and printspiration Company Folders CEO Vladimir Gendelman for this gorgeous gift. Vladimir, being his thoughtful self, remembered a comment I made months ago about my burning desire for a copy of the printtastic Print Handbook. He kindly sent me […]
Dr. Deadline Interview on Elite Design
Hello inkheads! Many of you enjoyed our interview with Designer Paul Biedermann, so I thought you’d like to meet another creative friend of mine. Rick “Dr. Deadline” Clark makes waves wherever he goes, and he’s known for his ornery attitude about the Millennial generation. He doesn’t have anything against us per se; he takes issue […]
Why Print Communications Make Emotional Connections
Guest Post by Robert Alpha Avant Hello everyone! Today I’m very pleased to introduce a friend of mine, independent marketing consultant Robert Waddington, aka Robert Alpha Avant. I like to call him the Alpha Dawg because of his aggressive style and fierce sales stamina. Robert is a digital marketing master, yet he’s a print geek […]
Share Handwritten Social Media Updates for National Handwriting Day!
Ok, this is a spur of the moment blog post. Somehow the epic event known as National Handwriting Day slipped past my print geek radar! Fortunately, I have the good sense to follow iPresort on Facebook and Twitter, so my bases are covered. Anyway, I happened to log in to the Book at work this […]
The Commercial Printer’s Guide to Hashtags
All right printers, it’s time to get serious about hashtags for your social media marketing. Anybody who follows me on my personal account knows that I basically live on Twitter. Between my job here at PrintFirm and my extracurricular activities, I’m rarely offline. I’ve noticed an increase in print related activity lately, and I’m stoked […]
Marketers, Think of Direct Mail as an Offline Retargeting Tool
Let me be blunt: I’m tired of defending print. Many of you know that I come from a digital background, so I’m guilty of poo-pooing print early in my career. I’ve seen the error of my ways; I no longer view print and digital as competing forces. They are complementary assets that together form a […]
Our 13 Most Popular Blog Posts of 2013
Hello and welcome to our obligatory end of the year article roundup! This blog changed a lot when I took the reins, and I like to think the experience turned out positive for everyone involved. Before I get to the list, I want to share what I learned about blogging this year from YOU, our […]
Why Did You Stop Sending Thank You Notes?
In case you haven’t heard, December 26th is National Thank You Note day! In honor of the occasion, I thought I’d share a conversation that took place in the philosophical section of my living room couch. Last week I received a Christmas card from my mom in the mail. My husband brought it into my […]