You know that it’s important for your business to capitalize on consumer sales holidays like Memorial day, but are sick of doing the same lame promotion every year. Every company seems to send “Memorial Day Emails” highlighting a promotion or sale, but they just get lost in the shuffle with the rest of the inbox messages. In order to get real value out of your Memorial Day marketing efforts, you’ll need to think outside the inbox.
We have 2 amazing memorial day marketing ideas to share with you, and they’re really quite simple. What do you think about when someone mentions “Memorial Day?” You probably think about outdoor gatherings with family & friends, grilled food and nice weather, right? So do your customers.
So rather than try to reach them via email on their day off from work, why not reach out and use Memorial day as an opportunity to market your business out in the community? Here are two amazing Memorial Day marketing ideas you forgot about…
Be a Good Host
Throw your own Memorial Day party this year, and every year to 
come. The “Company X Memorial Day BBQ” has the potential to become an annual tradition as long as you do it right. Make sure to send custom printed postcards with the date, time & location before your customers and community invitees make other plans!
There is no need to go over the top marketing your company at the party itself – everyone knows who the host is! Grill food, play games & have a good time. To stick with the playful theme, consider printing stickers with your business logo on them to hand out for free!
Support the Community
Don’t have the space or the time to throw your own Memorial Day party? That’s Ok too – someone else in the area is likely throwing their own, and you can be a part! Sponsor the event by supplying catered food or entertainment in exchange for the host allowing you to hang a vinyl banner with your company info on it during the party.
The other benefit with this approach, is that you can use the banner again and again. As long as your banner design doesn’t break any simple rules, you will be able to use it again at other events throughout the year as well. For example…
Save the Fireworks for July
The Fourth of July is your next big opportunity to take advantage of your consumer base having an extra day off of work – a time when they’re more likely to spend. You can use this same approach just over a month after Memorial Day on the 4th of July as well!