Here at PrintFirm we’re passionate about print marketing and design, but neither of these creative outlets would exist without old fashioned paper. So when our friends at the PrintMediaCenter started tweeting about yet another anti-paper propaganda campaign, we wanted to get involved. Through PMC, we discovered an advocacy organization close to hearts. Today we’re proud to announce or membership with Two Sides US, an organization dedicated to promoting sustainability within our industry.
The Fight Against Green Washing
We consider ourselves green printers, and we’re ready to stand up for the facts about paper production. Two Sides created a beautiful booklet that debunks many common myths about paper and its ecological impact. For instance, did you know that paper is a leading renewable energy source? Paper is recyclable, so its entire life cycle needs to be taken into account when calculating its carbon footprint. According to the US Forest Service, the United States actually grows more trees than manufacturer’s harvest! Another interesting point to ponder: reading the digital version of a newspaper for 30 minutes produces about the same environmental impact as a printed newspaper.
Unfortunately, these facts often get swept under the rug because they don’t support the popular perception of paper. You’ve probably seen a lot of big companies pushing an agenda against paper or urging your office to “go paperless” without bothering to explain the consequences of trading one type of technology for another. The truth is that electronic communications emit greenhouse gases, but there’s no way to offset this through recycling. Instead of trying to eliminate paper in your company, we suggest finding smarter ways to work with this valuable resource.
6 Ways to Go Green for your Business
Here are 6 simple things you can do right away to help the cause:
• Reuse printer paper by printing on both sides
• Work with green commercial printing companies
• Collect paper waste for recycling
• Purchase recycled paper for your office equipment
• Recycle your ink and toner cartridges
• Encourage employees to bike, walk, carpool, or use public transportation
Community Soundoff
Are you a member of Two Sides US or another print-friendly environmental group? Have you seen an appalling example of green washing? Tell us in the comments below!