I never really used LinkedIn until I started working at PrintFirm. I resisted joining LinkedIn until a former employer made signing up a job requirement. So I created a bare bones profile, and called it a day. Now I spend a good portion of my time on LinkedIn, and I still feel pretty green when […]
Author Archives: Katherine Tattersfield
Don’t Be a Font Criminal: Typography and Brochure Design | PrintFirm.com
Let me start off by saying that I’m not a font snob. Far from it. I detest pretentious design hang ups as much as anyone else. That said, I feel very strongly that font choice matters more in print than on the web. For starters, browsers automatically limit the number of web safe fonts. For […]
Tracking The ROI of Direct Mail And Print Advertising | PrintFirm.com
Guest Post By Rob Lons of RivalHost.com. Print advertising and direct mail has been around for ages. Its been around that long because it works – provided you do it right. In a world where we are bombarded by emails, commercials, and text messages, print can be a great weapon for your marketing arsenal. So, if […]
Mother’s Day Gifts Ideas in Print: Press Release | PrintFirm.com
In honor of our Mother’s Day Greeting Card Giveaway, we decided to get the word out about what moms really want on their special day. If you don’t take this hint, well, your mom will be very disappointed in you. Originally Published on PR Web. Image Source Moms Prefer Print for Mother’s Day Gifts: Touch […]
Mother’s Day Greeting Card Giveaway | PrintFirm.com
Free Mother’s Day Greeting Card Contest from PrintFirm.com I Love You Means More In Print This Mothers’ Day don’t disappoint mom with the same old stuff she got last year. Show her how much you really love her with a gift she’ll treasure forever—custom greeting cards made just for her! Create cards for any […]
Direct Mail Campaign Inspiration from B and H Photo | PrintFirm.com
Direct mail marketing is a very powerful tool that often brings much stronger ROI than online advertising. Mail order continues to thrive in the retail sector, especially when it comes to clothing, jewelry, sporting equipment, toys, and electronics. Postcards and flyers are often the medium of choice, but catalogs really give your products space to […]
5 Blogging Ideas for New Businesses | PrintFirm.com
Guest Post By Delia Rusu So you just started your own business, congratulations! You have your website up and running and it’s nicely updated with who you are, how you can help people, and what services you have to offer. You also heard about how blogging is so important for your business, so you decided […]
Vinyl Banner Giveaway Winner Announcement | PrintFirm.com
All right marketers, our Vinyl Banner Giveaway finished today at 12pm PST! We thank everyone for participating in this free online contest; we hope you learned a little bit more about how signage can help advertise your business, sports team, trade show booth, place of worship, or liven up a celebration. PrintFirm Online Vinyl Banner […]
Little League Baseball Banners | Sports Banners | PrintFirm.com
Our vinyl banner giveaway ends tomorrow (click here to enter!), so we thought we’d wrap things up with a post about our national pastime. Little league baseball season usually ends in May or early June, which means your junior players are gearing up for awards ceremonies as well as a team parties. Even though the […]
Trade Show Banners and Marketing Psychology | PrintFirm.com
Vinyl banners are trade show staples for obvious reasons. There’s no better way to decorate your booth at a professional conference or networking event. But knowing what you need and actually creating effective presentations are two different things. It’s important to remember that trade shows attract a wide range of people, so your display must […]