Happy Friday everybody! As you know, I do my best to put my ear down to the SEO ground so you don’t miss the important stuff (Doors reference). Let me tell you, it was a very frustrating week for the inbound marketing community; however, I firmly believe that the majority of business owners really have […]
Category Archives: Blog
Share Handwritten Social Media Updates for National Handwriting Day!
Ok, this is a spur of the moment blog post. Somehow the epic event known as National Handwriting Day slipped past my print geek radar! Fortunately, I have the good sense to follow iPresort on Facebook and Twitter, so my bases are covered. Anyway, I happened to log in to the Book at work this […]
The Commercial Printer’s Guide to Hashtags
All right printers, it’s time to get serious about hashtags for your social media marketing. Anybody who follows me on my personal account knows that I basically live on Twitter. Between my job here at PrintFirm and my extracurricular activities, I’m rarely offline. I’ve noticed an increase in print related activity lately, and I’m stoked […]
7 Things Not to Say to Your Printer Part 4: Aren’t All Printing Companies the Same?
Now that you’ve had a chance to get back to your routine after the holidays, it’s time to get down to business. Welcome to the 4th installment of our series 7 Things Not to Say to Your Printer! For those of you who are just joining us, this blogging exercise tackles your tough questions to […]
5 Touching Canvas Print Ideas for Your Valentine
I’ve got some bad news to share with you. I’m not sure how to say it, so I’ll just blurt it out. You won’t find the perfect Valentine’s Day gift in any store. Bummer, right? Here you thought you could just swing by the mall (girls) or maybe hit up the guy on the street […]
Marketers, Think of Direct Mail as an Offline Retargeting Tool
Let me be blunt: I’m tired of defending print. Many of you know that I come from a digital background, so I’m guilty of poo-pooing print early in my career. I’ve seen the error of my ways; I no longer view print and digital as competing forces. They are complementary assets that together form a […]
Hey, What Happened to Your Authorship?
Did you notice a decline in organic search traffic to your blog? If so, you’re not alone. I started seeing unusual stats in Google Analytics around Dec. 11th. It appeared as though social referrals outnumbered organic search visits for the first time. Wow, I thought. This means we’re really connecting with our fans! While it’s […]
A Year’s Worth of Important Posts by Special People
Image Source We’re back, and ready to rock 2014! But I wouldn’t feel right about moving forward without acknowledging all the awesome people who contributed to this blog in 2013. Before I got here, this blog didn’t have any guest posters, interviews, etc. I vowed to change that because I think every blog benefits from […]
Our 13 Most Popular Blog Posts of 2013
Hello and welcome to our obligatory end of the year article roundup! This blog changed a lot when I took the reins, and I like to think the experience turned out positive for everyone involved. Before I get to the list, I want to share what I learned about blogging this year from YOU, our […]
Why Did You Stop Sending Thank You Notes?
In case you haven’t heard, December 26th is National Thank You Note day! In honor of the occasion, I thought I’d share a conversation that took place in the philosophical section of my living room couch. Last week I received a Christmas card from my mom in the mail. My husband brought it into my […]