What are you doing tomorrow at 1pm PST? I already know what I’m doing—joining my colleagues Richard Dannenberg and Spencer Powell for another awesome episode of the 21/20 Marketing series! Last month Richard and Spencer asked me to sit in on the all SEO broadcast. The 3 of us discussed inbound marketing for printing and […]
Category Archives: Inbound marketing
A Teaching Opportunity for the Printing Community
Hello out there in CMYKland! Today I want to ask you guys a favor. Well, maybe not a favor so much as I’d like to get your feedback on what I believe could be an exciting opportunity for the commercial printing industry. It’s no secret that yours truly appointed herself print ambassador to the digital […]
Evolve Marketing Contest from Vocus
As printers, we’re no strangers to industry evolution. While there’s a tendency for the commercial printing and mailing communities to feel as though we’re victims of technological changes— I say let’s embrace new growth opportunities instead of lamenting the past. Marketers of all stripes from small biz owners to inbound pros must adapt or get […]
Watch Our SEO Hangout to Increase Profits
Hello out there in CMYKland! Today we have a special announcement for all of you printers and small biz owners. In case you missed our latest press release, you’re invited to an awesome FREE Google Plus Hangout on SEO for printing and mailing companies. I’ll be joining 2 well respected colleagues, Richard Dannenberg and Spencer […]
Lead in with Juicy Headlines
Due to the overwhelmingly positive feedback on our blogging tips for commercial printers post, I decided to extend this topic into an article series. Most of the responses I got came from folks in the printing industry who are pretty green when it comes to copywriting and content marketing in general. I applaud those of […]
Everything Your Printing Company Needs to Know About Blogging
In case you can’t tell, I spend a big chunk of my work day blogging here at PrintFirm. I don’t do this for my health; in fact, incessant typing is quite taxing on my delicate wrists. Copywriting comes naturally to me, but my bosses want me blogging for a reason—my writing helps their bottom line. […]
Why You Shouldn’t Pull the Plug on Guest Blogging for Your Business
Happy Friday everybody! As you know, I do my best to put my ear down to the SEO ground so you don’t miss the important stuff (Doors reference). Let me tell you, it was a very frustrating week for the inbound marketing community; however, I firmly believe that the majority of business owners really have […]
Create a Killer Marketing Strategy by Combining Print and Social Media
Guest Post by Megan Pritts, SEO and Social Media Strategist We are all aware of the benefits of using social media for marketing. That’s why so many companies are using it. But what would happen if you combined social media and print into one killer marketing strategy? Message Print If you do it right, print […]
4 Non-Facebook Social Media Strategies
Fellow marketers, have you noticed yet another decline in your Facebook reach? Personally, I know our business page reach went from meager to abysmal despite a steady increase in fans. That’s because after over a year of complete denial, Facebook finally admitted to deliberately killing your organic reach. Those of us who follow the company […]
Not Provided, Hummingbird, and Your Small Business
Google made several significant changes in the last couple of weeks that will have a big impact on your small business. SEO as we know it is over; the days of static sites and keyword driven optimization efforts are long gone. Here are the 2 most important updates from the online advertising world: Limited Data […]