Every Door Direct Mail and Small Business Saturday is a match made in marketing heaven. Why do I have so much confidence in this advertising solution? Allow me to explain. What the Heck is EDDM? Every Door Direct Mail (EDDM) is an affordable mass mailing program provided by the USPS. Think of EDDM as direct […]
Category Archives: Marketing
November 2013 Marketing Ideas for Your Small Business
I’m going to pretend Thanksgiving doesn’t exist because there are plenty of other things going on in November besides this major holiday. Unless you’re a restaurant or a convenience store, you probably won’t be open on the 28th anyway. You already know about Small Business Saturday, and I sincerely hope you’re planning to participate on […]
Are you getting ready for Small Business Saturday 2013?
Now that Halloween is behind us, you’re probably already in full blown holiday marketing mode. Everyone knows about Black Friday, the annual uber hyped retail extravaganza that takes place on the day after Thanksgiving. Most stores report their highest profits during the Christmas shopping season, but it’s hard for mom and pop shops to compete […]
How to Get Great Customer Service on the Phone
Hello and welcome to the 2nd installment in our customer service series. In case you missed the previous post, last time we talked about 5 things you can do before you place you even place your order to help your project run smoothly. Today we’re going to discuss another important part of client communications—phone calls. […]
10 Last Minute Halloween 2013 Marketing Ideas
It’s too late for an EDDM campaign, but that doesn’t mean you should skip Halloween altogether. Believe it or not, consumers do care whether or not your small business celebrates the holidays. Shoppers appreciate seasonal promotions because these activities show you’re a part of the community. You don’t have to do anything major, although you […]
Do Teachers Need Business Cards?
We’re big believers in education at PrintFirm, and we’ve noticed that several of our products are very popular with teachers. Notepads, magnets, bookmarks, letterhead, and stickers obviously appeal to instructors because they’re all useful in the classroom. But many educators, especially at the college and university level, want to promote their professional projects for personal […]
Farewell National Print Day, Hello International Print Day!
Today is National Print Day, and we’ve got good and bad news to share with the community. Let’s get the bad news out of the way first… Oct 23rd, 2013 will be the last National Print Day we celebrate. Yes, we know, we’re terribly sad and disappointed, too. But dry your eyes because you haven’t […]
How to Get Great Customer Service When Placing Your Order Online
Last week I shared what I believe to be a very important article about customer service on our LinkedIn company page. Basically, the author explains that customer service is actually a two way street, meaning that the interactions involve a degree of give and take. Here are PrintFirm, we do our best to work with […]
5 Free Super Cool Halloween Vectors
Everyone’s heard of Christmas cards, but what about Halloween? Do people actually mail paper cards on October 31st? Of course! Ghoulish cards aren’t as popular as snowmen and Santa, and they probably never will be. That’s a shame in my opinion because I think it’s easier to get creative with less hyped holidays. There are […]
Freelance Writer Business Card Design Inspiration
All right fellow writers, it’s time to get serious about your offline presence. There are lots of different types of writers, from web only SEO copywriters to published authors and freelance journalists. These facets of the profession have more things in common than perfect grammar, and by that I mean unimaginative business cards. I get […]