- Catalog Printing
- Short Run Catalogs
- Business Catalogs
Catalog printing is a primary method to increase sales and maximize profit. Marketing research shows that people of all ages enjoy reading catalogs. Reader demographics are important. If you are trying to appeal to the average consumer, include text and graphics that appeal to them. For B2B sales, the language can be more technical in nature.
Catalog printing with PrintfFirm is fast, easy, and inexpensive. We print our catalogs on 100 lb. gloss text paper, giving it a professional appearance. Cover options for catalog printing include 14-point card stock with a shiny UV coating or a non-UV coating for more of a matte finish. If you want to save a little money or if total weight of the catalogs is a concern, you have the option of “self cover”, which uses the 100 lb. gloss text paper for the cover. There are four standard sizes to choose from, but you can request any size you want. Next day turnaround for catalog printing is available in case you need the catalog immediately.
PrintFirm offers the following catalog printing cover options:
Saddle Stitching: Stapling through the centerfold, also called saddle-stitching, joins a set of nested folios into a single catalog issue.
Perfect Binding: This gives a result similar to a paperback book. Typically, the cover is made from thicker paper than the pages. We glue the pages together at the spine with strong, flexible glue.
Wire Binding: This is a popular commercial book binding method. Catalogs that are bound with wire binding will open completely flat on a desk, allowing for 360-degree rotation of pages.
The cover is probably the most important design item for catalog printing. An attractive full color cover will result in greater catalog retention.
Be certain that all of your catalog printing images that you upload to PrintFirm have a resolution of at least 300 DPI (dots per inch). Lower resolutions may look fine on your computer screen, but once they are printed out, the result is typically a blurry mess. Use caution when downloading images found on the internet because they are generally low resolution. To check the DPI measure for an image, open the file in a reputable graphics program and make a note of the file details.
For product catalogs, use well-written product descriptions. These should be short but informative. Avoid crowding too many products together on one page. This looks unprofessional and distracts the reader. Product photos should be large, giving the potential customer a better idea of product appearance.
If you are involved with direct mail marketing, PrintFirm can address your catalogs as they are being printed, and arrange to have them mailed using bulk mailing rates from the USPS. Just provide us with a mailing list as a Microsoft Excel spreadsheet. If you do not have a list, give us your list requirements and we can provide you with one.
When you order catalogs with PrintFirm, you can be certain that skilled professionals are handling the job. Our superior customer service means that any communication is clear and organized.
There are times when your organization may need a printing run of dozens or no more than 200 catalog copies. For example, you could have a select list of valuable clients whom you want to educate about what your organization can offer. In this case, short run digital printing with a printing company such as PrintFirm is the best option. The best turnaround time for larger quantity catalogs is two days, whereas short run catalogs have an available rush turnaround time of one day. If your design is ready to print by 10am PST, we will ship your order the next day.
PrintFirm’s full color short run catalog designs are loaded in a digital printer to give you the quickest turnaround time without sacrificing quality. We use vibrant 100 lb. gloss text for short run catalogs. Binding options include saddle stitching with staples down the centerfold and wire binding that allows the catalogs to lie completely flat on a table, with pages that can rotate 360 degrees.
Another use for short run catalogs is tailor-made product catalogs for a small group of customers who have unusual tastes. These short run niche catalogs could also be used for service industries, particularly in the medical and dental fields where expensive procedures can result in impressive profits.
The business catalog is a great way to showcase products and company information. Whether your reader is the average consumer or a B2B client, a catalog is a primary method to increase sales and maximize profit. Marketing research shows that people of all ages enjoy reading catalogs. However, it is wise to know your demographic when designing a catalog. A more conservative audience probably requires a different catalog design than a less conservative one.
All of our catalogs are printed on 100 lb. gloss text paper. Cover options include 14-point card stock with a shiny UV coating or a non-UV coating for more of a matte finish. There are four standard sizes to choose from, but you can request any size you want. Next day turnaround for catalog printing is available in case you need the catalog immediately.
Binding options include saddle stitching with stapling through the centerfold, perfect binding that glues the pages to the spine, and wire binding where the catalog can open completely flat on a desk, allowing for 360-degree rotation of pages.
You can upload your own business catalog design to PrintFirm, or let our talented graphic artists create your design. Any uploaded images should be at least 300 DPI. Lower resolution images will not yield quality results. Our four-color printing system uses top-notch equipment to achieve the best possible color for your catalog.
For more information, you can contact us on our website at PrintFirm.com, by phone at 866-668-5152, and if you prefer a face-to-face meeting you can visit us at the following address: 21333 Deering Court, Canoga Park, CA 91304.