This morning the Small Business Administration released a list of tips on brand building. Tip #7 caught my attention, and got me thinking about ways small biz owners can promote their presence on the social web. Before I delve into the design samples for your inspiration, I want to clarify that this strategy probably shouldn’t […]
Category Archives: Graphic Design
7 Things Not to Say To Your Printer Part 1: PrintFirm.com
For most small business owners, commercial printing is a whole new ball game. If you’ve never worked with professional printers before, some of the terminology and design specs can be confusing. Your graphic designer might not even have a lot print experience as many focus on the web exclusively. To help you understand the ins […]
Why Print Matters and How it Can Impact Your Business, Today | PrintFirm.com
Written by Bill Michael eMarketing Manager, Xerox Corporation Indulge in Digital Bliss Lately? Think about the past 24 hours. How many times can you recall pulling out a device and indulging in digital bliss? Maybe you were checking your Twitter feed while in the elevator, or browsing your Facebook newsfeed while at a restaurant […]
Marketing You Can Touch : Direct Mail Paper Examples | PrintFirm.com
This week I had the pleasure of attending the first Papercuts webinar series. I heard about this free event on LinkedIn through my friend Debrah Corn of the PrintMediaCentr. When I signed up, I assumed it would be just like every other webinar in that all the interaction would be digital. So when my boss […]
Don’t Be a Font Criminal: Typography and Brochure Design | PrintFirm.com
Let me start off by saying that I’m not a font snob. Far from it. I detest pretentious design hang ups as much as anyone else. That said, I feel very strongly that font choice matters more in print than on the web. For starters, browsers automatically limit the number of web safe fonts. For […]
Direct Mail Campaign Inspiration from B and H Photo | PrintFirm.com
Direct mail marketing is a very powerful tool that often brings much stronger ROI than online advertising. Mail order continues to thrive in the retail sector, especially when it comes to clothing, jewelry, sporting equipment, toys, and electronics. Postcards and flyers are often the medium of choice, but catalogs really give your products space to […]
Little League Baseball Banners | Sports Banners | PrintFirm.com
Our vinyl banner giveaway ends tomorrow (click here to enter!), so we thought we’d wrap things up with a post about our national pastime. Little league baseball season usually ends in May or early June, which means your junior players are gearing up for awards ceremonies as well as a team parties. Even though the […]
Trade Show Banners and Marketing Psychology | PrintFirm.com
Vinyl banners are trade show staples for obvious reasons. There’s no better way to decorate your booth at a professional conference or networking event. But knowing what you need and actually creating effective presentations are two different things. It’s important to remember that trade shows attract a wide range of people, so your display must […]
Don’t Get Caught Without Your Social Business Card | PrintFirm.com
Guest Post by Elana Winfrey Do you have a “social”business card? This happened to me…once. It was a lesson learned and an opportunity to leverage networking. Picture it—-you’re at a networking event. So many great people, potential partners, clients, and mentors are in your presence. What a tremendous opportunity to connect with people who can […]
Church Banner Ideas | Church Banners Designs | PrintFirm.com
Vinyl banners aren’t just for businesses. While most of our customers order banners to promote brick and mortar businesses, we don’t want to limit this product’s potential. There are plenty of other ways to use vinyl banners. For instance, many faith based organizations print banners as a way of attracting new members in the local […]