Free Short Run Posters Contest from PrintFirm We’re celebrating the 10th Anniversary of Go Skateboarding Day with a gnarly bulk poster printing giveaway! The prize isn’t just for skaters, although shredders are welcome to participate; we’d love to print awesome posters of insane tricks in action. Our short run posters are perfect for photographers, artists, […]
Category Archives: Marketing
PrintFirm Joins Print Media Centr | PrintFirm.com
We’re pleased to announce our official partnership with our friends at the PrintMediaCentr! I’ve assumed the role of Resident Print Geek and I’ll be geeking out over there on a regular basis. I want to thank Deborah Corn, the Intergalactic Ambassador to The Printerverse for the opportunity to feed my CMYK obsession on her awesome […]
National Small Business Week 2013 | Small Biz Marketing | PrintFirm.com
Great news for brick and mortar business owners—it’s National Small Business Week! This event is sponsored by the U.S. Small Business Administration, a government agency dedicated to helping independent businesses thrive. The SBA offers financial assistance as well as tons of valuable resources on important topics ranging from taxes to labor laws and healthcare costs. […]
No Printer Is An Island : Social Networking in the Printing Industry | PrintFirm.com
Today I wanted to share a big milestone for us as a company, and for me as a writer. It all started with a little website called LinkedIn. I’ve been hounding our CEO about getting involved on LinkedIn since I started here, and to his credit he’s made a solid effort to use the site […]
Originality in Marketing : Business Leadership Lessons from Cypress Hill
Marketers draw inspiration from the things we encounter in our daily lives. From hobbies to loved ones, we often find our motivation in the most personal of places. I’ve always felt a strong connection to my favorite writers and musicians. I feed off their energy and channel the passion into my own campaigns. I’ve been […]
Marketing You Can Touch : Direct Mail Paper Examples | PrintFirm.com
This week I had the pleasure of attending the first Papercuts webinar series. I heard about this free event on LinkedIn through my friend Debrah Corn of the PrintMediaCentr. When I signed up, I assumed it would be just like every other webinar in that all the interaction would be digital. So when my boss […]
How to Leverage LinkedIn Connections Through Print | PrintFirm.com
I never really used LinkedIn until I started working at PrintFirm. I resisted joining LinkedIn until a former employer made signing up a job requirement. So I created a bare bones profile, and called it a day. Now I spend a good portion of my time on LinkedIn, and I still feel pretty green when […]
Don’t Be a Font Criminal: Typography and Brochure Design | PrintFirm.com
Let me start off by saying that I’m not a font snob. Far from it. I detest pretentious design hang ups as much as anyone else. That said, I feel very strongly that font choice matters more in print than on the web. For starters, browsers automatically limit the number of web safe fonts. For […]
Tracking The ROI of Direct Mail And Print Advertising | PrintFirm.com
Guest Post By Rob Lons of RivalHost.com. Print advertising and direct mail has been around for ages. Its been around that long because it works – provided you do it right. In a world where we are bombarded by emails, commercials, and text messages, print can be a great weapon for your marketing arsenal. So, if […]
Direct Mail Campaign Inspiration from B and H Photo | PrintFirm.com
Direct mail marketing is a very powerful tool that often brings much stronger ROI than online advertising. Mail order continues to thrive in the retail sector, especially when it comes to clothing, jewelry, sporting equipment, toys, and electronics. Postcards and flyers are often the medium of choice, but catalogs really give your products space to […]