St. Paddy’s Day celebrations are big business for bars, clubs, and restaurants. Since brands in those industries have almost a readymade promotional strategy for the month of March, I’m going to focus on brands in not-so-easy industries. Bars and restaurants are welcome to steal these ideas in the days leading up to March 17th, but […]
Category Archives: Social Media Marketing
Dr. Deadline Interview on Elite Design
Hello inkheads! Many of you enjoyed our interview with Designer Paul Biedermann, so I thought you’d like to meet another creative friend of mine. Rick “Dr. Deadline” Clark makes waves wherever he goes, and he’s known for his ornery attitude about the Millennial generation. He doesn’t have anything against us per se; he takes issue […]
Everything Your Printing Company Needs to Know About Blogging
In case you can’t tell, I spend a big chunk of my work day blogging here at PrintFirm. I don’t do this for my health; in fact, incessant typing is quite taxing on my delicate wrists. Copywriting comes naturally to me, but my bosses want me blogging for a reason—my writing helps their bottom line. […]
Creative Notepad Designs for Inspiration by Victor Printing
Today’s regularly schedule blog post is on hold due to a most excellent piece of direct mail from the good people at Victor Printing! If you’re involved in the social CMYK circle, then you’re probably already familiar with this funky printing company from Sharon, PA. I’m not quite sure why they decided to send me […]
Why You Shouldn’t Pull the Plug on Guest Blogging for Your Business
Happy Friday everybody! As you know, I do my best to put my ear down to the SEO ground so you don’t miss the important stuff (Doors reference). Let me tell you, it was a very frustrating week for the inbound marketing community; however, I firmly believe that the majority of business owners really have […]
Share Handwritten Social Media Updates for National Handwriting Day!
Ok, this is a spur of the moment blog post. Somehow the epic event known as National Handwriting Day slipped past my print geek radar! Fortunately, I have the good sense to follow iPresort on Facebook and Twitter, so my bases are covered. Anyway, I happened to log in to the Book at work this […]
The Commercial Printer’s Guide to Hashtags
All right printers, it’s time to get serious about hashtags for your social media marketing. Anybody who follows me on my personal account knows that I basically live on Twitter. Between my job here at PrintFirm and my extracurricular activities, I’m rarely offline. I’ve noticed an increase in print related activity lately, and I’m stoked […]
Create a Killer Marketing Strategy by Combining Print and Social Media
Guest Post by Megan Pritts, SEO and Social Media Strategist We are all aware of the benefits of using social media for marketing. That’s why so many companies are using it. But what would happen if you combined social media and print into one killer marketing strategy? Message Print If you do it right, print […]
Hey, What Happened to Your Authorship?
Did you notice a decline in organic search traffic to your blog? If so, you’re not alone. I started seeing unusual stats in Google Analytics around Dec. 11th. It appeared as though social referrals outnumbered organic search visits for the first time. Wow, I thought. This means we’re really connecting with our fans! While it’s […]
Why Marketers Can’t Trust Instagram aka Facebook
It’s the most wonderful time of the year…for meaningless marketing predictions. Every December bloggers pour themselves cups of spiked eggnog, and play fortuneteller. They gush over their preferred platforms and make doomsday predictions loosely based on data. I’m as guilty as the next blabbermouth; I posted last week about moving away from Facebook in 2014. […]