Fellow marketers, have you noticed yet another decline in your Facebook reach? Personally, I know our business page reach went from meager to abysmal despite a steady increase in fans. That’s because after over a year of complete denial, Facebook finally admitted to deliberately killing your organic reach. Those of us who follow the company […]
Category Archives: Social Media Marketing
Mid-December Christmas Marketing Ideas for Your Small Biz
Have you checked your calendar today—Christmas is only 2 weeks away! Well, technically, it will be 2 weeks away on Wednesday. With all the excitement over Black Friday, Small Business Saturday, and your personal holiday plans, you may have lost sight of your end of the year marketing campaigns. Surely you’ve got your sights set […]
Small Business Saturday Success Story: An Interview with Lisa Higby LeFevre
Greetings PrintFirm community! We talked about Small Business Saturday a lot on this blog, press release, and on social media throughout the month of November. The response from you guys was very positive, especially from the PR about the Sauk Valley Shop Small coalition. I mentioned meeting SVSS co-founder Lisa Higby LeFevre on Mightybell, and […]
5 Deliciously Free Thanksgiving Vectors for Holiday Designs
Last minute Thanksgiving graphic projects got you down? Have no fear; we rounded up a collection of free turkey day vectors for your fliers, postcards, and web banners. At this point, you probably don’t have any print projects left, unless you plan to place an order today with same day turnaround time. Since most of […]
Exclusive Interview with Leading Designer Paul Biedermann
Hello everyone! Today we’re very pleased to present an interview with an accomplished graphics professional and true thought leader in the design community, Paul Biedermann. I met Paul on Google Plus, and I was instantly impressed with his online presence. He regularly shares interesting content,and exhibits expertise in content as well as social media marketing. […]
November 2013 Marketing Ideas for Your Small Business
I’m going to pretend Thanksgiving doesn’t exist because there are plenty of other things going on in November besides this major holiday. Unless you’re a restaurant or a convenience store, you probably won’t be open on the 28th anyway. You already know about Small Business Saturday, and I sincerely hope you’re planning to participate on […]
Are you getting ready for Small Business Saturday 2013?
Now that Halloween is behind us, you’re probably already in full blown holiday marketing mode. Everyone knows about Black Friday, the annual uber hyped retail extravaganza that takes place on the day after Thanksgiving. Most stores report their highest profits during the Christmas shopping season, but it’s hard for mom and pop shops to compete […]
10 Last Minute Halloween 2013 Marketing Ideas
It’s too late for an EDDM campaign, but that doesn’t mean you should skip Halloween altogether. Believe it or not, consumers do care whether or not your small business celebrates the holidays. Shoppers appreciate seasonal promotions because these activities show you’re a part of the community. You don’t have to do anything major, although you […]
Farewell National Print Day, Hello International Print Day!
Today is National Print Day, and we’ve got good and bad news to share with the community. Let’s get the bad news out of the way first… Oct 23rd, 2013 will be the last National Print Day we celebrate. Yes, we know, we’re terribly sad and disappointed, too. But dry your eyes because you haven’t […]
Freelance Writer Business Card Design Inspiration
All right fellow writers, it’s time to get serious about your offline presence. There are lots of different types of writers, from web only SEO copywriters to published authors and freelance journalists. These facets of the profession have more things in common than perfect grammar, and by that I mean unimaginative business cards. I get […]