Happy Monday inkheads! Unlike most Mondays, today I genuinely feel blessed because we’re kicking off the week with a very special offer from the fine folks at Vocus. You might remember my begging encouraging the printing community to mingle with our digital counterparts at the exciting online marketing conferences coming up this summer. When I […]
Category Archives: Social Media Marketing
Integrated Marketing Hangout Video
Hello inkheads and Happy Earth Day! Sadly, yours truly is a bit preoccupied with some SEO duties today so there will be no awesome eco-posts this year. Get your fill of Green Printing and Earth Day Marketing Ideas from these 2 classic blog posts: https://www.printfirm.com/blog/green-printing-for-earth-day-2013-printfirm-com/ https://www.printfirm.com/blog/earth-day-event-marketing-ideas-for-small-biz-printfirm-com/ 21/20 Marketing episode 4 Google Plus Hangout video Speaking […]
New Print Isn’t Dead Magazine Contest!
Happy Monday, inkheads! Today I’ve got a fun update to share via the Twitterverse. The fine folks at the People of Print are running an awesome contest perfect for the CMYK crowd. They’re giving away a copy of the brand new Print Isn’t Dead Magazine as well as stickers designed by famed illustrator Kyle Platts […]
Canva Review: A Printing Company’s Perspective
The design community is buzzing about yet another DIY online graphics tool known as Canva. While there’s really no difference between Canva and other similar sites, several prominent marketing figures rave about the latest wave in drag & drop “design.” The homepage goes so far as to proclaim, “Canva enables anyone to become a designer.” […]
Free Integrated Marketing Strategy Session
What are you doing tomorrow at 1pm PST? I already know what I’m doing—joining my colleagues Richard Dannenberg and Spencer Powell for another awesome episode of the 21/20 Marketing series! Last month Richard and Spencer asked me to sit in on the all SEO broadcast. The 3 of us discussed inbound marketing for printing and […]
Unique Hip Hop Trading Cards for Music Marketing
Merchandise plays a big role in music marketing. Record companies print posters, t-shirts, and stickers to promote artists’ albums and concert tours. Independent musicians usually don’t have the cash for elaborate promotional campaigns, so they need to be sure they pick the right advertising tools that will appeal to their fan base. For my money, […]
A Teaching Opportunity for the Printing Community
Hello out there in CMYKland! Today I want to ask you guys a favor. Well, maybe not a favor so much as I’d like to get your feedback on what I believe could be an exciting opportunity for the commercial printing industry. It’s no secret that yours truly appointed herself print ambassador to the digital […]
Evolve Marketing Contest from Vocus
As printers, we’re no strangers to industry evolution. While there’s a tendency for the commercial printing and mailing communities to feel as though we’re victims of technological changes— I say let’s embrace new growth opportunities instead of lamenting the past. Marketers of all stripes from small biz owners to inbound pros must adapt or get […]
Watch Our SEO Hangout to Increase Profits
Hello out there in CMYKland! Today we have a special announcement for all of you printers and small biz owners. In case you missed our latest press release, you’re invited to an awesome FREE Google Plus Hangout on SEO for printing and mailing companies. I’ll be joining 2 well respected colleagues, Richard Dannenberg and Spencer […]
Lead in with Juicy Headlines
Due to the overwhelmingly positive feedback on our blogging tips for commercial printers post, I decided to extend this topic into an article series. Most of the responses I got came from folks in the printing industry who are pretty green when it comes to copywriting and content marketing in general. I applaud those of […]