I’ve got some bad news to share with you. I’m not sure how to say it, so I’ll just blurt it out. You won’t find the perfect Valentine’s Day gift in any store. Bummer, right? Here you thought you could just swing by the mall (girls) or maybe hit up the guy on the street […]
Author Archives: Katherine Tattersfield
Marketers, Think of Direct Mail as an Offline Retargeting Tool
Let me be blunt: I’m tired of defending print. Many of you know that I come from a digital background, so I’m guilty of poo-pooing print early in my career. I’ve seen the error of my ways; I no longer view print and digital as competing forces. They are complementary assets that together form a […]
Hey, What Happened to Your Authorship?
Did you notice a decline in organic search traffic to your blog? If so, you’re not alone. I started seeing unusual stats in Google Analytics around Dec. 11th. It appeared as though social referrals outnumbered organic search visits for the first time. Wow, I thought. This means we’re really connecting with our fans! While it’s […]
A Year’s Worth of Important Posts by Special People
Image Source We’re back, and ready to rock 2014! But I wouldn’t feel right about moving forward without acknowledging all the awesome people who contributed to this blog in 2013. Before I got here, this blog didn’t have any guest posters, interviews, etc. I vowed to change that because I think every blog benefits from […]
Our 13 Most Popular Blog Posts of 2013
Hello and welcome to our obligatory end of the year article roundup! This blog changed a lot when I took the reins, and I like to think the experience turned out positive for everyone involved. Before I get to the list, I want to share what I learned about blogging this year from YOU, our […]
Why Did You Stop Sending Thank You Notes?
In case you haven’t heard, December 26th is National Thank You Note day! In honor of the occasion, I thought I’d share a conversation that took place in the philosophical section of my living room couch. Last week I received a Christmas card from my mom in the mail. My husband brought it into my […]
Why Marketers Can’t Trust Instagram aka Facebook
It’s the most wonderful time of the year…for meaningless marketing predictions. Every December bloggers pour themselves cups of spiked eggnog, and play fortuneteller. They gush over their preferred platforms and make doomsday predictions loosely based on data. I’m as guilty as the next blabbermouth; I posted last week about moving away from Facebook in 2014. […]
New Year’s Resolution: Maintaining (and Leveraging) a Customer Database
Guest Post by Bill Michael, Xerox Digital Printing Specialist As we prepare to tie the bow on 2013, we anxiously look ahead to what we hope will be a very promising 2014. While the new year brings a sense of unknown, and with the unknown comes fear…it also brings hope, optimism, and ambition. If you […]
Sorry, You Can’t Fake Thought Leadership
Hi, I’m Katherine, I’ll be your thought leader. I know you’ve never heard of me, but I’m an expert. See? It says so in my Twitter bio, LinkedIn profile, Google Plus page, and yes, on my business card, too. So now that we’ve established my credibility, you should follow my teachings and share my content […]
Can I Make Bookmarks in Adobe Photoshop?
I noticed this question in our search query data, so I thought it would be a good idea to answer it here on our blog. Custom bookmarks make great Christmas gifts for kids, teachers, writers, readers, and they’re also excellent promotional items for marketing your business. We printed bookmarks for our friends at the PrintMediaCentr […]