Fellow marketers, have you noticed yet another decline in your Facebook reach? Personally, I know our business page reach went from meager to abysmal despite a steady increase in fans. That’s because after over a year of complete denial, Facebook finally admitted to deliberately killing your organic reach. Those of us who follow the company […]
Author Archives: Katherine Tattersfield
Mid-December Christmas Marketing Ideas for Your Small Biz
Have you checked your calendar today—Christmas is only 2 weeks away! Well, technically, it will be 2 weeks away on Wednesday. With all the excitement over Black Friday, Small Business Saturday, and your personal holiday plans, you may have lost sight of your end of the year marketing campaigns. Surely you’ve got your sights set […]
Small Business Saturday Success Story: An Interview with Lisa Higby LeFevre
Greetings PrintFirm community! We talked about Small Business Saturday a lot on this blog, press release, and on social media throughout the month of November. The response from you guys was very positive, especially from the PR about the Sauk Valley Shop Small coalition. I mentioned meeting SVSS co-founder Lisa Higby LeFevre on Mightybell, and […]
Santa Says Canvas Prints Make the Best Christmas Gifts in 2013
Stop the presses—I received an emergency message from the man himself, Santa Clause on December 1st! He urged me to share this letter with you before you finish your holiday shopping: Dear Katherine, Ho, Ho, Ho! Merry Christmas! My elves are extra busy with the Christmas lists this year, and I don’t know if we’ll […]
7 Things Not to Say to Your Printer Part 3: I Don’t Need a Graphic Designer
Hello and welcome to the 3rd installment of our educational series on commercial printing! If you have questions about image resolution or colors, you might want to backtrack and read the prior posts first. Today’s post will be a bit different because we’re going to discuss an important business investment you may be neglecting—professional graphic […]
Fresh Christmas Card Designs and Graphics from Kayti Welsh
Tired of all the ho hum greeting card templates online? So am I! Personalized, hand written cards are the best promotional item for your business during the holiday season, but a boring graphic kinda kills the kind gesture. You don’ t want your clients to feel like they just got a big lump of coal […]
What We’re Thankful For at PrintFirm.com
I joined PrintFirm in February of this year, although it seems as though I’ve been working here for much longer. I’ve learned a lot in these 9 months, and met many amazing people along the way. In honor of Thanksgiving, I thought it would be fun to find out what each of our staff members […]
5 Deliciously Free Thanksgiving Vectors for Holiday Designs
Last minute Thanksgiving graphic projects got you down? Have no fear; we rounded up a collection of free turkey day vectors for your fliers, postcards, and web banners. At this point, you probably don’t have any print projects left, unless you plan to place an order today with same day turnaround time. Since most of […]
What’s the Best Software for Business Card Design?
There are thousands of articles and tutorials about business card design online. Many templates are available in a variety of formats, including PSD, which appears to be the most popular version. But does that mean that you should create your cards in Photoshop? What about Illustrator , InDesign, or Microsoft Word? Which software program will […]
Tales of Artistry: An Interview with Illustrator Daryl Slaton
We had so much fun interviewing designer Paul Biedermann that we decided to interview another talented graphics professional today. It’s my distinct pleasure to introduce you to an experienced digital artist and illustrator Mr. Daryl Slaton! I met Daryl on Twitter, and I was immediately impressed with his unique portfolio. Daryl’s work expands across media […]