Everything Your Printing Company Needs to Know About Blogging

In case you can’t tell, I spend a big chunk of my work day blogging here at PrintFirm. I don’t do this for my health; in fact, incessant typing is quite taxing on my delicate wrists. Copywriting comes naturally to me, but my bosses want me blogging for a reason—my writing helps their bottom line. […]

Count Pages Properly For Your Print Marketing Projects

Hello and welcome to the 5th article in our series 7 things NOT to say to your printer. Today’s printucational article will be a little different than the previous posts because the topic comes directly from our CEO, Nick Artounian. Nick asked me to write about one his personal pet peeves—multi-page documents. Nick’s got nothing […]

6 Very Valuable Valentine’s Day Trading Card Ideas

Here at PrintFirm we love us some trading cards. We find this particular product attracts some of our most creative clients. Anyway, all this Valentine’s Day talk got me thinking about the little paper cards I passed out in elementary school. They were supposed to be mini greeting cards (I think). At least that’s what […]

Surprise Sweetheart Canvas Art Giveaway!

You may have noticed that we haven’t hosted an awesome giveaway lately. We’ve sponsored our fair share of online contests, but as our resident rapper Andrew Conweezie noted on Twitter, we’ve been neglecting the PrintFirm community a bit as a result: I feel as if @Printfirm hasn't done any awesome contests in awhile!! — Andrew […]

Why Print Communications Make Emotional Connections

Guest Post by Robert Alpha Avant Hello everyone! Today I’m very pleased to introduce a friend of mine, independent marketing consultant Robert Waddington, aka Robert Alpha Avant. I like to call him the Alpha Dawg because of his aggressive style and fierce sales stamina. Robert is a digital marketing master, yet he’s a print geek […]

Creative Notepad Designs for Inspiration by Victor Printing

Today’s regularly schedule blog post is on hold due to a most excellent piece of direct mail from the good people at Victor Printing! If you’re involved in the social CMYK circle, then you’re probably already familiar with this funky printing company from Sharon, PA. I’m not quite sure why they decided to send me […]

7 Things Not to Say to Your Printer Part 4: Aren’t All Printing Companies the Same?

Now that you’ve had a chance to get back to your routine after the holidays, it’s time to get down to business. Welcome to the 4th installment of our series 7 Things Not to Say to Your Printer! For those of you who are just joining us, this blogging exercise tackles your tough questions to […]

Marketers, Think of Direct Mail as an Offline Retargeting Tool

Let me be blunt: I’m tired of defending print. Many of you know that I come from a digital background, so I’m guilty of poo-pooing print early in my career. I’ve seen the error of my ways; I no longer view print and digital as competing forces. They are complementary assets that together form a […]